Our guest is Fred Harrison, who is the CEO of Ritchies Supermarkets.

We talk about how the brand has made it all this way to become the longest serving supermarket in Australia, the importance of customers and community and the industry more largely.

Fred started out working for Ritchies 45 years ago as a trolley boy, so it’s safe to say he has a lot of knowledge on the company!

The supermarket celebrates the 150 year milestone this year, and they are looking to use old tactics to bring an exciting future.