John Livesay (http://sellingsecretsforfunding.com/) is a funding strategist and he helps CEO’s craft a compelling pitch that engages investors in a way that inspires them to join a startup’s team. In this episode he is talking to us about his most recently released book called The Successful Pitch (http://sellingsecretsforfunding.com/category/podcast/). This guy does a lot of online marketing to help him with his different endeavors and that is why I’m having him on the show today!

IN THIS EPISODE YOU’LL LEARN:

* Why Ink Magazine calls him the “Pitch Whisperer”

* The importance of social proof

* Two reasons why he is the perfect guest for our show

* Why John’s signature is “those who tell the stories rule the world”

* Copywriting tips

* Why storytelling is not copywriting in John’s opinion

* Examples of storytelling genres

* Which story genre to pick to draw people in

* Advertising trips

* Where to tell stories

* How to use a webinar to bring in clients

* Why storytelling and case studies engage people more

* About John’s sales funnel

* Why John offers free strategy calls and about its effectiveness

* Why John loves using twitter for his business

* Why you should brand your social media so it looks like your website

* Why John says to “sell the problem before you sell the solution”

* How to “sell your transformation”

* About John’s book, “The Successful Pitch”

* Where you can learn to be concise and compelling when writing