Jason Quey (https://www.linkedin.com/in/jdquey) is our guest on our today's episode of Traffic and Leads Podcast. Today we are talking about “Influence Marketing". He’s a growth strategist for Klient Boost (https://klientboost.com/) and Content Marketer IO (https://contentmarketer.io/). Jason shares his story how he hooked up with previous Traffic and Leads guest, Sujan Patel (http://sujanpatel.com/), and how he helped Sujan gain more exposure and growing the relationship between them.

IN THIS EPISODE YOU'LL LEARN:

* What is Influencer marketing.

* How influential people can help your business grow and thrive.

* What is the difference between influencer marketing and SEO marketing.

* What is an expert roundup and why is it different than influencer marketing.

* Why is it challenging to create an expert roundup.

* How to find the best influencers for your particular topic.

* When do you bring the influencer into the content creation process.

* How to get an influencer on board with your project.

* How frequently people use influencer marketing.

* How diverse influencer marketing can be used and where to even begin.

* What are the five types of influencers you should reach out to.

* Which tools Jason uses to gather influencers and notify them.

* Why you should build a relationship with influencers