Heather Havenwood cuts through all the confusion that can accompany the varied trends in online marketing, and gets us back to the basics that work.

IN THIS EPISODE YOU'LL LEARN:

* The success story behind her moniker and what it means to be a sexy boss.

* Three key points to take away from her book and how to thrive in business as a woman.

* The details and approach of her successful coaching business.

* Heather's opinions on cold-calling, and why it should still be used today.

* Strategies and concepts that off-line businesses can use to begin their online marketing journey.

* An overview of affiliate marketing and how you can use this strategy to add to your revenue streams.

* Why LinkedIn is such a powerful social media channel and an effective action tip for how to use it to boost your SEO.

* How to build your relationships and generate traffic in the old school way.

* Heather's favourite method for bringing traffic and leads to her Sexy Boss business, and much more!