Joan Sotkin (http://www.joansotkin.com/) is our special guest on today's episode of Traffic and Leads Podcast who has been a leading voice in marketing for the past twenty years. She is the founder of ProsperityPlace.com (http://prosperityplace.com/) and is the host of the Prosperity Show podcast. On top of all of this, she is the author of Build Your Money Muscle: Nine Simple Exercises to Build Your Relationship with Money (http://prosperityplace.com/products/books-by-joan-sotkin/build-your-money-muscles/). You must have to listen this podcast, It's gold.

IN THIS EPISODE YOU'LL LEARN:

* What exactly is Prosperity Place and Joan’s goal for the website.

* How Joan made the transition from her mail order business to the internet.

* How her experience as a mail order marketer helped her build her internet business.

* How even back in 1990s, Joan understood how important email communication is for business.

* Joan makes predictions about how the internet will continue to change how we live.

* Why Joan focuses on the person that is going into creating a business, instead of “quick claims” for success.

* Why do people take your problems out on money.

* How Joan discovered that there is a connection between money and your emotions.

* Understand that you will never make a decision without some kind of emotional connection behind it.

* How Joan made the realization that you could change your emotions and understand what you’re feeling.

* How Joan was a freelance coach, even when she was sick and in bed.

* What are Joan’s opinion about social media and other platforms where people can connect with one another.

* Why Joan focuses more on connecting with people rather than making money.

* Why it is important to have a significant following if you really want to make money.

* How over exertion and pushing for more money can do more harm than you think.