Chris Krimitsos (http://www.chriskrimitsos.com/) is our special guest on today's episode. He's an Executive Producer of two shows, The Bleepin Truth (http://www.bleepintruth.com/) and The Millionaire Mindset and the founder and director of The Tampa Bay Business Owners Association (https://tbbo.org/). Today he is going to be talking about building a community of business owners, promoting your events, and the value of podcasting.
IN THIS EPISODE YOU'LL LEARN:
* How building a community can help small businesses
* What is the difference between a business owner association and a chamber of commerce?
* How to use Facebook groups to facilitate discussion between small business owners
* How to generate revenue through business owner associations
* Where to find innovative content to add value to marketing events
* How to get cross-disciplinary business owners to come together as a community
* Setting a price for your services with tiered pricing
* Marketing your events to attract more business
* Experimenting with different approaches to build a community and keep them engaged
* The importance of always changing your marketing tactics and being aware of when your formerly successful campaigns become stale
* Leveraging special guests to market your business
* Connecting podcasters in an intimate way
* How to position your podcast to create a community and generate advertising revenue
* The importance of paid Facebook advertising combined with email harvesting
* Promoting podcasters and businesses through video marketing
* Why it is important to stick to your business philosophy
* How to generate buzz when you don’t have a marketing budget