Kate Erickson (http://www.eofire.com/audio-blog/) is our special guest on today's episode of Traffic and Leads podcast. She is the community manager and content creator  for the Entrepreneur on Fire Podcast and helping her business partner and boyfriend, John Lee Dumas (http://www.eofire.com/about/), to grow their business.

If you’re looking for information on what you can do to grow an audience and get connect with your audience, our interview with Kate may provide you with everything that you’re looking for.

IN THIS EPISODE YOU’LL LEARN:

* How important an email list is to cultivate a following for your business.

* Why it is important not to get discouraged in the beginning stages of building an email list.

* How to grow an email list, quickly and effectively.

* How guest posting and guest podcasting can benefit your business.

* How 10 minute chats with people can reveal what you have to offer to others.

* Why it is important to construct precise questions to provide optimal information.

* How to keep your email list engaging and informative.

* How follow up emails can help reinforce your worth to your consumers.

* Discover how important it is to be consistent with how frequently you sent out the emails.

* Discover how finding your “aesthetic” and focusing on branding in emails can help your business.

* What The Fire Path Road Map is and what it can do for your business.

* Kate’s top three Fire Path tips: finding your avatar, finding your niche, building relationships.

* Discover why niche marketing is more beneficial than wanting to serve everyone.

* What can podcasting do for your business and how it can help.

* Why it is important to be unique with your podcasts.

* How webinars and videos can also help enhance your business.

* How social media platforms can give optimal exposure.