About Ronnie Deaver: Ronnie Deaver is the Founder of NoBull Marketing, where he helps law firms scale to 8-figure success without sacrificing joy or well-being. With a proven track record in business development, marketing strategy, and intake systems, Ronnie created the Elite Business Development System for Law Firms, a framework built on three pillars: Marketing Mastery, Perfect Intake, and the Sales Blueprint. His expertise is backed by years of experience leading operations, SEO, and growth initiatives for agencies and firms nationwide, as well as authoring Revenue Engineering for Law Firms. Passionate about blending results with sustainability, Ronnie is committed to transforming the way attorneys grow their practices by making success both profitable and enjoyable. He continues to share insights through speaking, writing, and his upcoming book, giving law firms the tools they need to dominate their markets with confidence.

In this episode, Ted and Ronnie Deaver discuss:

• How Google Business Profiles influence visibility and client trust
• Why reviews drive both marketing performance and firm credibility
• Ways to combine advertising strategies with local search dominance
• Creative methods law firms use to generate sustainable growth

Key Takeaways:

• Data revealed that Google Business Profiles account for up to 72% of lead generation for law firms, making them the single most important marketing asset, even above traditional SEO or paid ads.
• Review volume directly impacts both ad efficiency and conversion rates, with firms that have thousands of reviews outperforming competitors by looking like the obvious, trustworthy choice to potential clients.
• By hyper-targeting Google Ads geographically and strategically bidding higher within small radius zones, law firms have been able to slash cost-per-lead by as much as five times while simultaneously improving lead quality.
• Webinars, when structured around storytelling and value delivery rather than direct legal advice, have become a breakthrough method to convert sign-ups into consults while also generating hundreds of authentic five-star reviews each year. 

"People are going to go back to Google. They're going to Google your name, and what's the first thing they're going to find? They're going to find that profile, read your reviews, look at your profile, and compare your profile to other people." — Ronnie Deaver

Connect with Ronnie Deaver: 

Website: https://nobullmarketing.com/

Book: Revenue Engineering for Law Firms: https://www.amazon.com/Revenue-Engineering-Law-Firms-Skyrocket-ebook/dp/B0DPXYCGKK

LinkedIn: https://www.linkedin.com/in/ronniedeaver/

Traffic to Leads Information and links

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Ideas or guests for the show: [email protected] 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Matt Korn: Matthew Korn is a Partner at Fisher Phillips, where he represents employers in complex class and collective actions while providing strategic workplace law counseling across a wide range of industries. Drawing on experience as a former in-house counsel at a multinational public company, he helps organizations navigate urgent compliance and litigation risks with practical, business-focused solutions. In addition to his legal practice, Matthew is the founder of Dad, Esq., a community for lawyer dads designed to support professionals in balancing demanding careers with the challenges of fatherhood. He also mentors rising legal talent through The Associate’s Edge, where he guides associates on the path to partnership. A father of four and advocate for autism awareness, Matthew is committed to both advancing the legal profession and strengthening communities.

In this episode, Ted and Matt Korn discuss:

• Career development through unexpected opportunities and challenges
• Balancing professional ambition with personal and family commitments
• The value of shared experiences and peer support
• How intentional choices shape both work and life satisfaction

Key Takeaways:

• Staying open to unexpected career paths, even ones that seem far from your original plan, can help you build diverse skills and experiences that later give you the confidence and credibility to thrive in your chosen field.
• When considering major career or life decisions, it is important to weigh not just professional advancement but also how those choices will support stability and flexibility for your family and personal growth in the long term.
• Recognizing the early signs of burnout and proactively adjusting your workload, travel, or commitments allows you to protect your energy while still showing up fully for both your work and your relationships.
• Intentionally joining or creating communities of people who share similar challenges provides encouragement, accountability, and fresh perspectives that make it easier to balance demanding responsibilities with personal fulfillment. 

"I realized there is just a mountain of stuff for working moms out there... but there wasn’t as much stuff for dads trying to manage two roles." — Matt Korn

Connect with Matt Korn: 

Website: https://dadesq.com/

LinkedIn: https://www.linkedin.com/in/matthewkorn/

Traffic to Leads Information and links

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Ideas or guests for the show: [email protected] 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Kevin Barnicle: Kevin Barnicle is an accomplished Entrepreneur and Author who is passionate about empowering others to succeed in the business world. Drawing from his experience as the Founder and CEO of the thriving legal technology firm Controle, Kevin has become a trusted mentor and guide for aspiring business owners. With a remarkable journey of starting a company without prior industry experience and growing it into one of the fastest-growing companies in the U.S., Kevin offers invaluable insights into building and scaling businesses. His books focus on practical strategies, real-life lessons, and actionable advice for anyone looking to start, grow, or manage a successful enterprise, all written with his trademark humor.

In this episode, Ted and Kevin Barnicle discuss:

• Spotting real market opportunities without waiting for perfect credentials
• Using empathy to strengthen teams and customer loyalty
• Shifting to inbound marketing for sustainable growth
• Building a team that lets you focus on your highest-value work

Key Takeaways:

• Launching and scaling a business successfully often requires spotting a real market need, moving forward without waiting for perfect qualifications, and learning quickly through both wins and mistakes.
• Approaching employees, customers, and even personal relationships by putting yourself in their shoes builds trust, strengthens loyalty, and makes decision-making far more effective and human.
• Transitioning from outbound to inbound marketing not only generates more qualified leads but also fosters long-term brand relationships by meeting people where their interests and needs already exist.
• Sustainable growth hinges on assembling a team that complements your strengths, quickly offloading the work you’re not great at, and focusing your own time on the areas where you bring the most value.

"If you're willing to take great care of customers, you're going to stand out and be successful in the long run." — Kevin Barnicle

Connect with Kevin Barnicle: 

Website and Book: The Blueprint: https://itstheblueprint.com/

LinkedIn: https://www.linkedin.com/in/kevinbarnicle/

Traffic to Leads Information and links

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Ideas or guests for the show: [email protected] 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About K'Lee Terrazas: K'Lee Terrazas is the founder of Legal Lead Sharks, where she partners with law firms to drive client acquisition and build the systems that support sustainable growth. With 15+ years in sales and marketing, she leads a team that specializes in Google Ads—but focuses just as much on what happens after the lead, helping law firm owners go from click to signed case with precision. She also co-founded Intake EQ, a modern intake solution using AI Voice Agents that sound freakishly human, designed to solve the persistent bottlenecks in lead follow-up and conversion. Alongside her husband Jason, she launched PayLynx Global to support law firms with backend automation like payroll, HR, and compliance.

In this episode, Ted and K'Lee Terrazas discuss:

• Legal marketing challenges and opportunities for law firms
• Optimizing intake systems to improve lead conversion
• The role of AI agents in client pre-qualification and intake
• The importance of tracking and understanding marketing metrics

Key Takeaways:

• Many law firms spend tens of thousands on Google Ads each month but lack proper conversion tracking or visibility into post-click performance, resulting in ad budgets being spent without clarity on which efforts are driving actual signed cases.
• Lead quality often suffers when unfiltered inquiries reach internal teams, with firms facing high volumes of irrelevant or misdirected calls that drain resources and delay follow-up on legitimate prospects.
• Blind test calls have revealed that even reputable firms sometimes fail to answer calls promptly, provide proper caller identification, or collect key information, causing them to lose high-value leads without ever knowing it.
• Firms that track campaign outcomes down to qualified versus disqualified leads, including vertical-specific patterns and intake outcomes, tend to identify actionable gaps in their marketing and intake systems with greater speed and precision.

"If you’ve been running the same budget for six months to a year, to me, that tells me there’s a problem, because you should be making money and you should be increasing your budget." — K'Lee Terrazas

Connect with K'Lee Terrazas: 

Website: https://legalleadsharks.com/

LinkedIn: https://www.linkedin.com/in/k-lee-terrazas-9366b31b4/

Traffic to Leads Information and links

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Ideas or guests for the show: [email protected] 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Jeremy Poock: Jeremy E. Poock, Esq., is the founder of Senior Attorney Match, Inc., which designs and brokers law firm sales and mergers.

Recognizing a market need for Senior Attorneys to monetize the value of their well-established law practices and the constant need for growing law firms to generate new clients and referral sources, Jeremy founded Senior Attorney Match in 2013 to address both of those needs.

Prior to founding Senior Attorney Match, Jeremy practiced business law in Massachusetts with a focus on representing buyers and sellers in the sales of their small businesses.

Jeremy leads the monthly livestream programs, The State of the Market for Law Firm Sales in 11 Minutes and The Ask the Law Firm Seller Show, which appear on the Law Firm Seller YouTube Channel and LinkedIn Live. 

In this episode, Ted and Jeremy Poock discuss:

• Succession planning for senior attorneys
• Challenges in valuing and selling small law firms
• The role of digital marketing in modern law firm growth
• Motivations and triggers behind law firm exits

Key Takeaways:

• A law firm with a well-documented client base, strong referral relationships, and a clearly defined niche is significantly more likely to attract serious buyers and complete a successful sale when aligned with the right acquiring firm.
• While traditional law firm sales often rely on personal goodwill, modern buyers are increasingly drawn to firms with measurable digital client acquisition data, leading to higher valuations.
• Attorneys looking to sell within a few years should start preparing by organizing client contact information, identifying revenue by practice area, and proactively communicating with their base.
• Many senior attorneys miss out on the value of their practices by assuming there is no market, often triggered by a lease renewal, a milestone birthday, or being blindsided by a junior attorney’s sudden departure.

"If you have clients and if you have referral sources... then there’s value that a growing law firm wants and needs." — Jeremy Poock

Connect with Jeremy Poock: 

Website: https://www.seniorattorneymatch.com/

YouTube: https://www.youtube.com/@thelawfirmseller

LinkedIn: https://www.linkedin.com/in/jeremypoock/

Instagram: https://www.instagram.com/thelawfirmseller/

Traffic to Leads Information and links

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Ideas or guests for the show: [email protected] 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Mike Morse: Mike Morse is the founder of the Mike Morse Law Firm, Michigan’s largest personal injury practice, which has recovered over $2 billion for clients. As CEO of Fireproof Performance, he helps law firm owners across the country build wildly profitable, system-driven businesses through coaching, consulting, and keynote speaking. He is the best-selling author of Fireproof and a nationally recognized expert in scaling legal teams, streamlining operations, and empowering leaders to delegate and elevate. A former adjunct professor of Law Practice Management, Mike combines decades of hands-on legal experience with business acumen to guide firms toward predictable, sustainable growth.

In this episode, Ted and Mike Morse discuss:

• Leadership during adversity and how it shapes long-term business success
• Strategic use of data and forecasting to drive smarter decisions
• Building high-performing teams through intentional hiring and culture
• The value of coaching, mentorship, and community in professional growth

Key Takeaways:

• Building a business that scales reliably requires more than instinct—it demands consistently tracking key metrics like lead quality, marketing spend efficiency, case or client velocity, and outcome timelines to drive informed, confident decisions.
• Visionary leaders achieve more when they partner with operationally-minded integrators who can turn ideas into systems, helping translate long-term goals into day-to-day execution across the organization.
• Sustainable teams are built by using structured hiring tools like personality assessments and cultural alignment screening, while also fostering environments that reward performance with transparency, compensation, and purpose.
• Coaching programs that combine real-time accountability, peer collaboration, and tailored implementation support can dramatically shorten the learning curve for organizations looking to grow with less trial and error.

"If you have firm roots planted into the ground like a big oak tree, you're not going to fear any storm." — Mike Morse

Connect with Mike Morse: 

Website: https://www.855mikewins.com/

Book: Fireproof: https://www.amazon.com/Fireproof-Five-Step-Unpredictable-Wildly-Profitable/dp/1544508530

LinkedIn: https://www.linkedin.com/in/michaeljmorse/ & https://www.linkedin.com/company/mikemorselawfirm/

Twitter: https://x.com/855mikewins

Facebook: https://www.facebook.com/mikemorselawfirm/

Instagram: https://www.instagram.com/855mikewins/

Traffic to Leads Information and links

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Ideas or guests for the show: [email protected] 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Bob Flavin: Bob Flavin is the Executive Vice President at LaFleur Marketing, where he leads digital strategy, business development, and operational excellence across a portfolio of clients in highly regulated industries. With a background that spans hospitality, B2B franchising, and legal marketing, Bob is known for driving measurable results through data-driven campaigns and smart automation. He also oversees Clearboard Analytics, LaFleur’s proprietary AI-powered platform, helping clients connect their marketing and case data in real time. Passionate about EOS implementation and operational clarity, Bob thrives on building teams, solving complex challenges, and pushing brands beyond traditional boundaries.

In this episode, Ted and Bob Flavin discuss:

• The evolution and strategy of digital marketing in regulated industries
• The role of AI and data integration in modern client reporting and analytics
• Challenges and solutions in paid media and keyword optimization
• Building trust and transparency between agencies and clients

Key Takeaways:

• A fully integrated analytics tool like Clearboard, which pulls together marketing data and CRM case data into a centralized AI-powered dashboard, enables faster troubleshooting and smarter decision-making without requiring firms to manually upload or tag information.
• Before launching or scaling any paid media campaign, a thorough keyword and intent audit can uncover underperforming areas—like a client who only generated nine car accident leads until a revamp led to a 300% increase the following year.
• Identifying intake or internal operational gaps, such as the absence of a high-converting team member, can sometimes have a larger impact on lead-to-case conversion than any changes to ad spend or creative strategy, underscoring the importance of marrying intake and marketing analytics.
• Monitoring the disconnect between traffic decline and stable or rising lead volume helps reframe the current SEO landscape, showing that quality of traffic—especially from AI-generated search summaries—is increasingly more critical than raw visitor counts.

"We're very transparent. We want you to see what we see, and I'm not trying to hide anything from you." — Bob Flavin

Connect with Bob Flavin: 

Website: https://lafleur.marketing/

LinkedIn: https://www.linkedin.com/in/bob-flavin/

Traffic to Leads Information and links

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Ideas or guests for the show: [email protected] 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Kevin Daisey: Kevin Daisey is the co-founder and Chief Marketing Officer of Array Digital, where he helps law firms grow their caseload and revenue through proven SEO and digital marketing strategies. With over two decades of experience in web design and digital advertising, Kevin is a recognized leader in the legal marketing space and was named one of Inside Business’s Top 40 Under 40. He is also the host of The Managing Partners Podcast and founder of The Managing Partners Mastermind, where he shares insights from top attorneys and fosters a private community of law firm owners focused on strategic growth. A serial entrepreneur and passionate marketer, Kevin continues to innovate at the intersection of law, leadership, and digital transformation.

In this episode, Ted and Kevin Daisey discuss:

• Turning specialized marketing strategies into rapid law firm growth
• Creating systems and pricing models that enable agency scalability
• Using client fit and business mindset to drive better marketing results
• Building high-leverage digital foundations for predictable lead generation

Key Takeaways:

• Scaling a law firm quickly requires combining foundational digital assets like a high-converting website and optimized local profiles with a data-driven strategy that prioritizes search demand, competitive gaps, and reinvestment cycles.
• Agencies that ditch templated packages in favor of deep client assessments can create custom strategies aligned to the client lifecycle, allowing for more efficient budget allocation, higher client retention, and better outcomes.
• Shifting from a project-based model to recurring monthly revenue with automatic ACH billing empowers agencies to forecast growth, eliminate unpaid invoices, and invest more confidently in people and process.
• Using Google Ads as a short-term lever to drive immediate lead flow while building long-term SEO dominance lets businesses scale faster and deploy capital more strategically into new markets with lower organic visibility. 

"The ones that get it have that end in mind: I’m paying for this click — how do I make sure that goes all the way through to a five-star review and a referral?" — Kevin Daisey

Connect with Kevin Daisey: 

Website: http://thisisarray.com/

Show: The Managing Partners Podcast: https://podcasts.apple.com/us/podcast/the-managing-partners-podcast-law-firm-business-podcast/id1573439353

LinkedIn: https://www.linkedin.com/in/kevindaisey/

Twitter: https://x.com/kevindaisey

Instagram: https://www.instagram.com/kevindaisey/

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Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Jason Ciment: Jason Harris Ciment is the CEO of Get Visible, a digital marketing agency helping brands become impossible to ignore through SEO, PPC, WordPress development, AI, and social media strategy. A former CPA and attorney, Jason has been positioning businesses for online dominance since 2005, working with clients like Arbonne, Westfield, and Jacoby & Myers. He’s the author of I Need More Clients and I Need More Patients, providing growth strategies for both professionals and practices. A sought-after speaker and strategist, Jason’s known for blending creative thinking with data-driven execution to generate traffic, leads, and revenue.

In this episode, Ted and Jason Ciment discuss:

• The evolution and diversification of digital marketing strategies over time
• Building authentic client relationships and maintaining long-term engagement
• The growing influence of AI in SEO, content creation, and business process optimization
• Navigating entrepreneurship with purpose, creativity, and adaptability

Key Takeaways:

• Discovery Experience Optimization (DEO) reframes traditional SEO by focusing on being discovered across multiple platforms, crafting unique experiences per channel, and persistently re-engaging prospects until trust is built and action is taken.
• AI-generated content must undergo sentiment and structure analysis to ensure it reads naturally, aligns with human expectations, and adheres to search engine standards—something automated tools alone cannot guarantee.
• Building a strong marketing presence today requires delivering the same compelling message across different media repeatedly, often requiring 7 to 25 touchpoints, to nurture cold audiences into warm relationships that convert.
• In an industry where most agencies rely on scale and templated strategies, offering competitor exclusivity, deep personal engagement, and direct access to doers—not just account reps—creates loyalty that money alone can’t buy.

"Eighty percent of salespeople fail because they don't continue following up—they don't want to hear the no. You just have to not hear no. You have to train yourself to understand that no just means not yet." — Jason Ciment

Connect with Jason Ciment: 

Website: https://www.getvisible.com/

Books: https://www.amazon.com/stores/Jason-Ciment/author/B07FCQ8X8G

LinkedIn: https://www.linkedin.com/in/jasonciment/

Instagram: https://www.instagram.com/jasonciment/

Traffic to Leads Information and links

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Connect with show host Ted DeBettencort: [email protected]

Ideas or guests for the show: [email protected] 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Louis Goodman: Louis Goodman is a criminal defense attorney with over four decades of experience in the legal field. A former Alameda County Deputy District Attorney and longtime Judge Pro Tem, he offers a comprehensive perspective shaped by years on both sides of the courtroom. He has tried more than 50 jury cases and is recognized for his ability to translate complex legal concepts into clear, accessible language. His practice focuses on litigation, constitutional law, and the protection of individual rights within the criminal justice system.

In this episode, Ted and Louis Goodman discuss:

• Transitioning from traditional legal work to podcasting
• The evolving impact of technology on the legal profession
• Personal fulfillment and lifestyle balance in a legal career
• Integrity and professionalism in the courtroom and beyond

Key Takeaways:

• Building long-term financial security is more achievable when professionals consistently allocate savings into broad-market index funds and resist the urge to react emotionally to short-term economic downturns or market volatility.
• Cultivating a reputation for truthfulness across all professional relationships—including clients, colleagues, adversaries, and institutions—can dramatically simplify communication, build durable trust, and prevent costly reputational damage in high-stakes environments.
• Because the overwhelming majority of criminal cases are now resolved outside of trial through mechanisms like plea bargains, diversion programs, and pre-charge agreements, legal professionals must be adept at negotiation and client counseling rather than courtroom litigation alone.
• Transitioning from a prosecution role to a defense-oriented practice can result in a more values-driven and personally fulfilling legal career, particularly when the work involves helping individuals navigate complex legal challenges at emotionally vulnerable times. 

"Your reputation depends upon your truthfulness, and your life will be easier." — Louis Goodman

Connect with Louis Goodman: 

Website: https://www.louisgoodman.com/

Show: Love thy Lawyer: https://www.lovethylawyer.com/

LinkedIn: https://www.linkedin.com/in/louis-goodman-3b359/

Traffic to Leads Information and links

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Connect with show host Ted DeBettencort: [email protected]

Ideas or guests for the show: [email protected] 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.