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AI search is changing how customers discover and choose businesses—and showing up in search results is only half the equation. Digital marketing veteran David Esau shares how businesses can connect visibility, lead follow-up, and revenue to see what’s actually working.
In this episode, Ted and David Esau discuss:
Key Takeaways:
“We're actually not trying to replace people. We're looking to make our people super people. They're just superhuman. They can do more. They can take on more.” - David Esau
About David Esau: David Esau is the founder and CEO of Click Track Marketing, an AI-first digital marketing agency based in San Diego. With over 20 years of marketing experience, including time at Google, David helps businesses turn online visibility into measurable growth through search, digital advertising, and data-driven strategies. Click Track helps businesses optimize their websites for search engines and AI platforms while tracking marketing performance back to calls and form submissions.
David is also the author of Raising the Digital Bar, a practical guide to digital marketing that drives revenue. His work explores how AI-powered search tools, including ChatGPT and Google AI Overviews, are changing how customers discover businesses.
Connect with David Esau:
Websites: https://www.clicktrackmarketing.com/ & https://clicktrackanalytics.com/
LinkedIn: https://www.linkedin.com/in/davidesau/
Traffic to Leads Information and Links:
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencourt: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Local SEO is more than showing up in Google’s map pack. Phil Rozek explains how focused service pages, a strong website, and a mix of visibility tactics can help local businesses attract the right customers—and where AI fits into the changing search landscape.
In this episode, Ted and Phil Rozek discuss:
Key Takeaways:
“If you have a great website, you benefit no matter what.” - Phil Rozek
About Phil Rozek: Phil Rozek is the founder of Local Visibility System and one of the early specialists in local SEO. Since 2009, he has helped businesses across a wide range of industries improve their local search visibility and attract more customers.
Phil focuses on practical, straightforward SEO strategies that business owners can understand and often implement themselves with minimal outside help. He helps businesses tackle challenging local search issues and build visibility that translates into real customer opportunities.
Connect with Phil Rozek:
Website: https://www.localvisibilitysystem.com/
Twitter: https://x.com/philrozek
Traffic to Leads Information and Links:
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencourt: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Search is changing fast—from Google and Bing to AI tools like ChatGPT. Digital marketing veteran John Colascione shares how he helps businesses get found, generate leads, and track where those leads come from.
In this episode, Ted and John Colascione discuss:
Key Takeaways:
“My clients aren't typically easy to find because there aren't a lot of clients that just say, ‘You know what? I'm going to take my entire lifeline of my internet presence and put it in your hands." - John Colascione
About John Colascione: John Colascione is the founder and CEO of SEARCHEN NETWORKS®, a digital marketing and search company he founded in 2001. With more than 25 years of experience in SEO, digital marketing, website development, online advertising, and internet entrepreneurship, John helps businesses strengthen their online visibility and turn their websites into effective customer-acquisition tools.
Today, he focuses on AI-driven search, including GEO and AEO, helping businesses improve their visibility across platforms like ChatGPT and other AI-powered search engines. He is also the author of Mastering Your Website and has been building and monetizing internet businesses since the early days of Google.
Connect with John Colascione:
Website: https://www.searchen.com/
Traffic to Leads Information and Links:
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencourt: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
What if a law firm’s lead problem isn’t a marketing problem at all? Betty Burns shares how a coordinated marketing ecosystem—backed by clear attribution, accountable vendors, and strong intake—can help firms grow without wasting spend.
In this episode, Ted and Betty Burns discuss:
Key Takeaways:
"If you don't own it, don't do it." — Betty Burns
About Betty Burns: Betty Burns is a Fractional Chief Marketing Officer with LegalFenix, where she helps law firms build smarter, more cohesive marketing strategies focused on sustainable growth and measurable results. With expertise spanning digital marketing, SEO, paid media, brand strategy, community engagement, and business development, Betty brings the many moving pieces of legal marketing together into strategies that drive meaningful results.
She also serves as Vice Chair of the Legal Marketing Association’s Alabama Chapter and takes a practical, no-nonsense approach to helping firms understand their marketing performance, make better use of their data, and identify new growth opportunities.
Connect with Betty Burns:
Website: legalfenix.com
LinkedIn: https://www.linkedin.com/company/legalfenix
Traffic to Leads Information and Links:
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencourt: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Your marketing might be scaring away the leads you're paying for. Sophie Zollmann says putting more marketing on top of a messy online presence doesn't just fail to bring in leads. It can push them away. In this episode, she explains how independent doctors, lawyers, and veterinarians can stay human, clean up their digital footprint, and compete with big corporate groups.
In this episode, Ted and Sophie Zollmann discuss:
Key Takeaways:
"A confused digital footprint with marketing placed on top of it doesn't get results. It can actually repel results." — Sophie Zollmann
About Sophie Zollmann: Sophie Zollmann is the founder of FMD Strategic Partners, an outsourced marketing department serving privately owned medical practices, veterinary clinics, and law firms competing in increasingly consolidated markets. With 25 years of digital marketing experience, Sophie built FMD to provide CMO-level strategy, specialized expertise, and hands-on execution without the overhead of an internal marketing team or the complexity of managing multiple vendors.
Sophie helps independent professional service firms turn scattered, underperforming marketing efforts into cohesive, data-driven systems built around meaningful KPIs and measurable business results. A farmer’s daughter from Southern Illinois now based in Nashville, Sophie is also training to become the first woman to win the WSOP Main Event.
Connect with Sophie Zollmann:
Website: https://fmdstrategicpartners.com
LinkedIn: https://linkedin.com/in/sophiazollmann | https://www.linkedin.com/company/fmd-strategic-partners/
Facebook: https://facebook.com/sophie.zollmann
Instagram: https://instagram.com/thesophiezo
X: https://x.com/sophiezo
Traffic to Leads Information and Links:
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencourt: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Video isn’t just another piece of content—it’s fast becoming the backbone of how people search, learn, and buy. In this episode, Robert Weiss breaks down how to build a video-first marketing strategy that wins in a world of SEO, GEO, and AEO.
In this episode, Ted and Robert Weiss discuss:
Key Takeaways:
"The first thing you do when you start thinking about video is to forget about video." — Robert Weiss
About Robert Weiss: Robert Weiss is the Executive Producer and Director of MultiVision Digital, a New York-based video production and video marketing company providing end-to-end video strategy, production, and marketing services. A first-time entrepreneur who entered the industry with no prior video production experience, Robert has since produced more than 1,700 videos for clients ranging from solo entrepreneurs to global Fortune 500 companies.
Through MultiVision Digital, Robert helps businesses use strategic video to achieve measurable goals, including generating leads, increasing sales, improving SEO, building brand awareness, and strengthening customer loyalty. His results-focused approach ensures video content is not just engaging, but aligned with broader business objectives.
Connect with Robert Weiss:
Website: www.MultiVisionDigital.com
www.MultiVisionCreative.com
www.VideoForManufacturing.com,
Instagram:https://www.instagram.com/multivision.digital
Youtube: https://www.youtube.com/@VideoProductionAgency
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencourt: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Most law firms are bleeding money on marketing they don’t understand. In this episode, legal marketing strategist Deborah Dodson shows you how to take back control, cut wasted spend, and thrive in the era of AI without falling for “magic bullet” vendors.
In this episode, Ted and Deborah Dodson discuss:
Key Takeaways:
"If anyone tells you they can do all of those, everything I've talked about well, like public relations, they can do your website, your SEO, and run your PPC, they're not going to do all of those things well." — Deborah Dodson
About Deborah Dodson: Deborah Dodson is the founder of Strategic Alliance Marketing Group (SAM), an independent legal marketing agency dedicated to helping law firms grow through strategic, results-driven marketing. With more than 20 years of experience in branding, SEO, websites, public relations, business development, and digital strategy, she has worked with major brands including the Houston Rockets, Golden Nugget Casinos, Mattress Firm, and Houston Methodist Hospital.
After transitioning into legal marketing through Thomson Reuters, Deborah founded SAM in 2020 to give law firms unbiased marketing guidance focused entirely on their long-term growth and success. She is known for helping attorneys make smarter marketing decisions through clear strategy, accountability, and measurable results.
Connect with Deborah Dodson:
Website: https://strategicalliancemarketing.com/
LinkedIn: https://www.linkedin.com/in/deborah-dodson-b1703a73/
Facebook: https://www.facebook.com/people/Strategic-Alliance-Marketing-Group-LLC/100090039304097/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencourt: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Digital pioneer Jay Berkowitz went from selling Big Macs to building one of the world’s largest online advertisers—and now he’s helping law firms win in a world of Google AI, YouTube, and ChatGPT. In this episode, he breaks down exactly how lawyers can turn traffic into qualified leads with data, testing, and authority-driven content.
In this episode, Ted and Jay Berkowitz discuss:
Key Takeaways:
"Our best answer is AI with human editors, because I think you're, you know, any agency's kidding you today if they don't do research with AI and they don't develop content ideas with AI because it's such a powerful tool." — Jay Berkowitz
About Jay Berkowitz:
Jay Berkowitz is the Founder & CEO of Ten Golden Rules, a digital marketing agency that helps law firms generate more qualified leads and clients. Ten Golden Rules has been recognized by Inc. 5000 as one of America’s Fastest-Growing Companies.
A best-selling author, keynote speaker, and podcast host, Jay is the author of Advanced Internet Marketing for Law Firms and The Ten Golden Rules of Online Marketing. His podcast, The Ten Golden Rules of Internet Marketing, and his YouTube channel have reached over 1 million views combined.
Jay has held senior marketing roles with global brands including Sprint, Coca-Cola, McDonald’s, Moniker.com, and eDiets.com. He has presented at leading conferences such as Inc. 500, eBay Live, PILMMA, and M&L Legal Marketing, and has been featured in The Wall Street Journal, The Business Journals, and FOX Business TV.
He has also contributed to the industry through leadership positions, serving as Chairman of The Strategic Forum, founding board member of the South Florida Interactive Marketing Association, and President of the South Florida Chapter of the American Marketing Association.
Connect with Jay Berkowitz:
Website: https://www.tengoldenrules.com/
LinkedIn: https://www.linkedin.com/in/jayberkowitz/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencourt: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Most agencies talk about SEO, backlinks, and AI; Sean Garner actually shows how to use them to dominate a local market. In this episode, he breaks down the real strategy behind “marketing domination” for local service businesses—from plumbing companies to law firms and medical practices.
In this episode, Ted and Sean Garner discuss:
Key Takeaways:
"Where we get great results with everyone is just local SEO. And whenever we say SEO, we don't just mean search engine optimization. We say it's search everywhere optimization. So getting them to show up in ChatGPT AI overviews and brand mentions and everything." — Sean Garner
About Sean Garner: Sean Garner is an entrepreneur, marketing strategist, and the founder of Sean Garner Consulting, a full-service agency and fractional CMO partner for local, service-based businesses. With more than a decade of hands-on experience, he has helped law firms, medical clinics, health and wellness companies, coaches, consultants, and home service providers generate more leads and achieve sustainable growth.
Known for his practical, results-driven approach, Sean specializes in sales funnels, local SEO, positioning, and marketing systems that help businesses attract the right clients and create predictable, scalable growth.
Connect with Sean Garner:
Website: https://www.seangarner.co/
LinkedIn: https://www.linkedin.com/in/seanagarner/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencourt: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
A former attorney who spent 38 years writing to persuade now helps professional service firms ditch feature-dumping websites and replace them with StoryBrand-powered, SEO- and AEO-ready copy that turns cold traffic into qualified, ready-to-buy leads.
In this episode, Ted and Lori Karpman discuss:
Key Takeaways:
"Most content writers sell features and benefits... Features and benefits don't sell. What sells is pain and solution." — Lori Karpman
About Lori Karpman: Lori Karpman is the founder of The Copy Lab, an award-winning content and legal marketing company specializing in copy that converts prospects into clients.
A recovering attorney turned copywriter and business strategist, Lori brings more than 35 years of real-world business experience to her work. She has built a reputation for helping professional service firms craft compelling messaging, strengthen their brands, and communicate in ways that drive meaningful results.
Known for blending strategic thinking with the power of storytelling, Lori is passionate about helping businesses stand out in crowded markets and connect with their audiences in authentic, impactful ways.
Connect with Lori Karpman:
Website: https://thecopylab.ca | https://lorikarpman.com
LinkedIn: https://linkedin.com/in/lorikarpman
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
From the publisher's feed
Converting website traffic into leads is hard. Join Ted DeBettencourt, as he interviews the top marketers in the world to discover and share their secrets for how they convert their traffic into…