The International Manufacturing Technology Show (IMTS) is finding success by shifting focus from being viewed as a one-week trade show to becoming the go-to industry resource. To do that, it’s critical to keep lines of communication with exhibitors and attendees open during the months between shows to maintain enthusiasm and interest. Peter Eelman and his team at IMTS understand this very well since they have a two-year show cycle, and he shares some creative insights on becoming that year-round resource by: Utilizing the IMTS-TV online video channel Providing a variety of training tools for exhibitors, both online and off Creating innovation areas throughout the show floor to generate excitement (including the 3D printed