Welcome to the Blindspots podcast. This show is designed to help marketers and researchers understand just how to address blind spots in key, go-to-market areas through primary research efforts. This podcast is brought to you by DoubleCheck Research, an established leader in win/ loss and churn research and analysis with a mission to help clients improve their win rates by turning buyer insights into competitive advantage. My name's Ryan Sorley. I'm a founder, a researcher, a soon-to-be author, a husband to one, and a dad to three, and your grateful and humble podcast host. Each show, I will engage with marketing, sales, product, and competitive intelligence experts in the B2B technology space in meaningful and thought- provoking conversations with actionable strategies on how to help product marketers and those with a love for research drive value across their organizations. So make sure to check out the show and subscribe on your favorite podcast app. Thanks so much for joining us.