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Where neuroscience meets the founder journey.

Building a company rewires your brain — for better and for worse. The doubt loops, the threat response, the identity fusion with the work, the 2 a.m. spirals. Most founders treat this as a mindset. It isn't. It's neurology.

Dr. Lisa Cortez is a licensed psychotherapist and serial entrepreneur. On Rewiring the Founder's Brain, she sits down with founders, clinicians, and neuroscientists to unpack what's actually happening between your ears when you build — and what the science says about rewiring it.

Business

Entrepreneurship

Where neuroscience meets the founder journey. Building a company rewires your brain — for better and for worse. The doubt loops, the threat response, the identity fusion with the work, the 2 a.m. spirals. Most founders treat this as a mindset. It isn't. It's neurology. Dr. Lisa Cortez is a licensed psychotherapist and serial entrepreneur. On Rewiring the Founder's Brain, she sits down with founders, clinicians, and neuroscientists to unpack what's actually happening between your ears when you build — and what the science says about rewiring it.

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