Welcome to the Lessons From Sports podcast, hosted by Wayne Partello, CEO, and co-founder of CUENTO Marketing in San Diego, California. Wayne, with a decade of experience in both media and the front office of professional sports teams, shares his career transition journey and the mission of CUENTO—to extract and apply valuable lessons from sports to diverse industries. Over the past three years, he has witnessed how these lessons can contribute to daily success in business and life. The podcast will feature conversations with individuals who have applied sports-derived insights to achieve success. Wayne aims to share these inspiring stories, hoping to provide listeners with valuable takeaways for their own journeys. Subscribe for compelling narratives and actionable insights that transcend the world of sports.