In this episode, Joe sits down with Jen Fontanilla, a TEDx speaker, Certified Money Coach, creative business strategist, and award-winning author of The Creative Code, for a powerful conversation on money mindset, pricing, and self-worth.

Jen shares her unique journey from graphic design to financial services to coaching, and how those experiences shaped her approach to helping others understand their value. Together, they explore why so many people undervalue themselves, how early money stories influence decision-making, and why discounting yourself often starts long before any negotiation begins.

The conversation also dives into leadership, negotiation, faith, forgiveness, and the importance of operating from confidence rather than desperation. Listeners will gain practical insight into how pricing reflects self-worth and why creating a fair exchange of value leads to better outcomes for both individuals and organizations.

This episode also sets the stage for a future conversation on money and relationships, where Joe and Jen will go deeper into how financial beliefs shape partnerships and long-term decisions.

Connect with Jen:

• Website: jenfontanilla.com
• Instagram: @itsjenfontanilla
• LinkedIn: Jen Fontanilla

🎧 Listen now on Spotify or wherever you enjoy podcasts.

Presented in partnership with:

• Connecting Heads to Hearts (C2H) — Developing leaders through both cognitive and affective growth to create lasting impact.
• Dan Guzman Life Solutions — Helping individuals and families secure their future with personalized life insurance solutions.
• Better Has No Finish Line — A guide to the lifelong pursuit of self-mastery and leadership.
• Better Has No Finish Line Workbook — A companion resource designed to help you apply the lessons and continue the journey.

Keep growing. Keep inspiring. Better Has No Finish Line!