Welcome to The Marketer's Most Valuable Perspective, a podcast by State of Social and Dear Storyteller.

A creative job description for marketers might say “we notice things for a living”. We’re observers, researchers, experimenters and strategists captivated by exploring all the levers that influence human decision making.

Those hidden insights supercharge our strategies and lead to client success. But in a constantly evolving marketing landscape, new technologies, platforms, and trends are popping up every single day. So which vantage point offers the best perspective?