Is influencer marketing just advertising in disguise or something more authentic? Host Kopano and Humans CMO Pierre Cassuto tackle this hot question head-on.

They debate whether influencers must give fully honest reviews, warts and all, or if brand control inevitably means sugar-coating. Pierre makes a bold claim about the power of transparency.

This pull-no-punches discussion will make you rethink influencer marketing from the ground up. Is honesty crucial or an unrealistic ideal? Get ready to have your assumptions challenged!