055 - Training Creativity to Get More (and Better) Ideas

06.20.2017 - By The Product Startup: Product development for small business

Download our free app to listen on your phone


This episode is based on the following article: 6 Methods To Generate New Product Ideas and And Kick-Start Your Creativity
Many people assume that they aren’t good at coming up with new or creative ideas. They say, “I’m not a creative person” or “I wish I had thought of that!” With the right focus, method, and tools, you can train yourself to think creatively. I’ve used these step-by-step techniques to brainstorm new product ideas and features. If you have a product idea,  put these methods to work in other stages of the development process. Think of new markets and applications, packaging details, or ways of advertising your product.
In this episode, we learn about

*  Your Creative Muscle

* With practice, anyone can think of great ideas
* Creativity grows and becomes easier to turn on and off as we use it
* When brainstorming ideas, quantity is better than quality
* Recognize when you need a break

* Generate New Ideas By

* Look Inward
* Get Out of Your Head
* 6-3-5 Brainstorming
* SCAMPER
* “This” for “That”
* Watch Trends

Links and resources mentioned in this episode

* Full Notes: 6 Methods To Generate New Product Ideas and And Kick-Start Your Creativity
* Listener Ad

* Bekla Torch

More episodes from The Product Startup: Product development for small business