Embracing Marketing Mistakes

Training FAIL: Media Training Goes Sideways: True Stories from the Trenches


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Exploring professional mishaps in the world of media training, our guest expert media trainer, Guy Clapperton, shares candid stories from 20 years of journalism experience that reveal how technical difficulties, difficult clients, and embarrassing moments become valuable learning experiences.

• A particularly memorable mishap involved conducting interviews from an unflattering camera angle focused on the "left man boob"
• Managing difficult clients presents unique challenges, especially when company directors intimidate their staff during practice interviews
• Clear expectations must be established before training begins to avoid conflict between stakeholders
• The most challenging trainees are those who don't believe they need training and are just there to show off their existing abilities


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Embracing Marketing MistakesBy Prohibition PR