In this episode of 'Beyond the Numbers,' we dive deep into the fundamental workings of social ads from a technological perspective. Learn the crucial differences between organic content and paid ads, and discover why many fail by overcomplicating ad strategies. We break down the structure of ad campaigns, the learning phases, and effective targeting. We'll also explain the importance of feeding correct data back to Meta, building a portfolio of effective ads, and strategic testing using a 4PI analysis. Whether you're new to social advertising or looking to optimize your ad performance, this episode covers all the essentials you need to know to scale your ad accounts successfully. Tune in to learn the most optimal strategies for structuring your ad campaigns in 2025.🔻🔻🔻 BOOK A REVENUE AUDIT NOW! 🔻🔻🔻https://workshop.shapersos.comThis channel is your guide to creating buying experiences that your customers love and that boost your revenue. We share proven strategies to get your marketing, sales, and customer success teams working together seamlessly, so your customers feel informed and confident every step of the way.What's in it for you:✅ Actionable Playbooks: Learn from real-world tactics we've successfully implemented.✅ Expert Insights: Hear from industry leaders and gain a global perspective.✅ Career Advancement: Whether you're in sales, marketing, or revenue operations, we'll fuel your growth.✅ Business Success: Gain the knowledge to build a customer-centric, high-performing organization.📈 We're here to help you create better buying experiences that lead to lasting revenue and a stronger brand.🎙 Tune in every Wednesday for more expert insights!🌎 Website: https://shapersos.comFollow me on my socials:📸 Instagram: https://www.instagram.com/sam.shaper🔵 Facebook: https://www.facebook.com/sshapers📱TikTok: https://www.tiktok.com/@samshaper7✖ : https://x.com/sshaper023↗ LinkedIn: https://www.linkedin.com/in/shapers-digital-strategist