How do you drive more revenue from your optical department—without pressuring patients or alienating staff? In this episode, Mike Della Pesca, President of Quantum Optical, joins us to talk about the mindset, process, and people behind successful second pair sales. We dig into staff training strategies, how to turn lifestyle conversations into revenue, and why the white coat’s words matter more than the sales pitch. This is a must-listen for any practice looking to grow optical performance the right way.

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