1. Seek Professional Help Early (and Commit to the Process)

One of the most important takeaways from the show is this: reactive dog training is not a quick fix.

Ron Soulsrude emphasizes that meaningful change often requires a 15-day, 90-day, or even six-month commitment, depending on the severity of the behavior. Professional trainers bring structure, timing, and accountability—elements most owners struggle to provide consistently on their own.

Professional help today is more accessible than ever:

• In-person local trainers
  

• Virtual sessions via Zoom
  

• Educational platforms like YouTube and online courses
  

Investing in training now often prevents far more costly outcomes later—emotionally and financially.

2. Identify Your Dog’s Specific Triggers

Reactive behavior doesn’t come out of nowhere—it’s almost always trigger-based.

Common triggers include:

• The front door opening
  

• Visitors entering the home
  

• Other dogs on walks
  

• Loud or sudden noises
  

Ron describes the moment of reaction as when a dog “turns sideways”—a physical and emotional shift signaling overstimulation.

Understanding what triggers your dog allows you to:

• Anticipate reactions
  

• Control the environment
  

• Build targeted desensitization plans
  

Without identifying triggers, training becomes guesswork.

3. Use Positive Reinforcement the Right Way (Timing Matters)

Positive reinforcement is the foundation of effective, ethical dog training. According to Ron, 80% of your communication with your dog is through rewards.

The Three Primary Reinforcers:

1. Verbal praise – “Good dog”
   

2. Physical touch – calm petting or jowl scratches
   

3. Treats (often called “tweets”)

   ⚠️ Timing is critical Your dog associates the reward with whatever behavior occurred within the last three seconds. If the reward is late—or mistimed—you may accidentally reinforce the wrong behavior.

   Reward the behavior you want while it’s happening or immediately after.

   
   4. Set Clear Boundaries—and Be Consistent Every Time

   Dogs thrive on predictability. Inconsistent boundaries create confusion and anxiety, which fuels reactivity.

   Doug shared a real-world example with his senior dog, George. When George becomes overstimulated and spins wildly instead of entering calmly, Doug:

   • Closes the door
     

   • Walks away briefly
     

   • Returns once George is calmer
     

   Only when George enters calmly does he receive praise or treats.

   The lesson?

   Calm behavior unlocks rewards. Excitement pauses progress.

   Consistency teaches dogs cause and effect: “When I do this, good things happen.”

   
   

   Why This Approach Works (Trust & Expertise)

   Doug Wagner and Ron Soulsrude bring years of hands-on experience working with dogs and pet owners through Petland Iowa City. Their methods align with modern veterinary and behavioral science, emphasizing humane, reward-based training proven to reduce fear and aggression.

   This isn’t theory—it’s real-world application backed by:

   • Professional experience
     

   • Established animal welfare organizations
     

   Consistent, repeatable results

   
   

   Visit Petland Iowa City

   📍 Located at the Marketplace on Muscatine Road, Iowa City

   Store Hours:

   • Sunday: Noon – 6:00 p.m.
     

   • Monday–Saturday: 10:00 a.m. – 9:00 p.m.
     

   📞 Phone: 319-351-9451

   🌐 Website: petlandiowacity.com