When you’re building functionality and when you’re building experiences, it’s important that you define your voice and what you represent in the market. This way, you can create more value. Today we’re about to learn how to create non-intrusive educational content to help users get and see the value of a product.

Taylor Sell, the Director of Product at Trainual, is speaking with us. Trainual is a leading SaaS platform that is transforming the way businesses onboard, train, and scale teams.

Quotes from this episode

“With hotspots that show the value behind that area of the product , some of our activation metrics went up by 100% and conversion rate grew by 80%”

Show notes

[2:23] How does he define onboarding at Trainual?

[3:18] Is there one person who owns onboarding in his company or is it more of a cross-functional ownership?

[5:32] When they’re splitting up post purchase and pre-purchase onboarding, does he notice a huge difference in the behavior within the flow or the actions that he wants his fellow cohorts to drive into?

[10:13] Does he know what his best sources are or what their most highly activated cohorts are?

[24:06] What kind of experiments and tests are they trying out next?

About Taylor Sell

As the Director of Product at Trainual, Taylor is trained and experienced in delivering value and solving user needs in the SAAS landscape.