24 years old. New York. Leading a BD team.

Igg Trevers didn't second guess himself, he just went for it.

This episode is packed with real lessons on mindset, high commercial performance, and what it takes to step up early to deliver big numbers.

We also explore how Go to Market strategy shifts when you're navigating the US market & Australia vs. the UK.

Massive thanks to Igg for being such an incredible guest on Traits of Winners. 🏆

What does it take to build something that's never been done before? Jordan didn't just open a gym - he built a movement.

Most people talk about transformation. Jordan lives it.

In this unmissable two-part conversation, we sit down with Jordan, martial arts coach, gym founder, and the creative force behind one of the most exciting new brands in combat sports, to find out what it really takes to go from struggling through life's hardest moments to building something that impacts an entire community.

Jordan opens up about his raw, honest journey into martial arts, how he turned personal battles into fuel, and why authentic coaching, not cookie-cutter programs, is what actually changes lives. As the founder of The Combat Lab in Weymouth, he's not just running a gym. He's building a culture and a movement.

And that's just part-one.

In part-two, Jordan unveils his wider mission: Coastal Combat Fest, a never-been-done-before fusion of music festival and live fighting show that's set to redefine how the world experiences combat sports.

What an incredible journey to document for the first episode of the Traits of Winners Podcast. Thank you Jordan, we look forward to hearing more from you soon.