Two weeks since launch, LooksRare, portrayed as a community driven challenger to the NFT behemoth OpenSea, is still printing high levels of transaction volumes. On the surface, it looks like LooksRare has gotten itself a foothold on the market.

OpenSea has had, and still have, an impressive journey from around $71 million in sales a year ago, to $36 billion today – that’s a 50,000 percent increase in sales, all thanks to the blow-of-top interest in NFTs manifested in the explosion of profile pictures, art, collectables and in-game items. In its latest funding round, OpenSea was valued at $13 billion.

OpenSea’s vulnerable underbelly

There are, however, a couple of things that leave OpenSea vulnerable. One is the fact, or at least a low probability, that OpenSea will ever release a token. Reasons being many, one is securities regulation in the U.S. and that OpenSea is basically synonymous with the whole NFT mania, meaning the centralized, U.S.-based, private company has regulatory eyes on it. And then, there are few incentives for the people involved in OpenSea to release a token.

Another other obvious vulnerability is that the OpenSea platform is published under an open source license, so anyone can clone it, a third being that users on OpenSea pay a two percent fee to the platform, and ultimately its owners – the latter being a nail in the eye to the more crypto-ethos leaning partition of the community.

To the surprise of few, these vulnerabilities are being exploited by challengers in the market, the most hyped at the moment being LooksRare. Launched only a couple of weeks ago, LooksRare is already making a mark.

By releasing a token first thing, LooksRare took off with a bounce, airdropping LOOKS tokens eligible to all OpenSea users who traded NFTs for more than three ETH. On the second day of its existence, trading volumes on LooksRare already exceeded that of OpenSea, and this has continued being the case for the past two weeks since launch. For this whole period, the trading volume in dollars on LooksRare has held itself to more than four times than on OpenSea.

Fees are funneled back to platform users

The secret sauce behind the immediate success of LooksRare spells tokenomics, and token incentives that OpenSea, as discussed above, cannot engage in.

Like OpenSea, LooksRare charges a two percent fee (in ETH), all the difference being that those fees are funneled back to the platform users who earn LOOKS when they interact with the platform. Furthermore, users are incentivised to stake the LOOKS earned to additionally earn yield at a, for the moment at least, very high annualized return.

And here’s the thing, 60 percent of staking yields come in wrapped ether (WETH), which is basically the same as real ETH, and the rest in LOOKS that compound over time. This is admittedly, well, rare. Not many yield farms pay out in WETH/ETH.

At the time of writing the LOOKS token is trading at $3.87, while it topped at $7.1 just before the whole crypto market came tumbling down the last few days. The token is ranked at number 117 in total market cap, currently just over $665 million, about five percent of the recent valuation of OpenSea.

What happens when the incentives run out?

This is, of course, wash trading as much as wash trading goes, but one may argue that that’s the point in employing token incentives – people flip NFTs on LooksRare, not perhaps because the platform is so much better than OpenSea’s, it probably isn’t given OpenSea’s head start, but because they have a fair chance to earn money while doing so. To the ideological, at least the fees do not end up in the pockets of the platform owners.

Does this mean everything is rosy around LooksRare? Not exactly.

While the trading incentives are real, yields from yield farming tend to decrease over time – the current APY will probably not age well. Whether or not the platform retains its trading volume is anyone’s guess. What happens when the incentives run out?

Second, LooksRare...