Most European companies do not fail in America because of tariffs, taxes or pricing. They fail because they sent or hired the wrong people.

In this episode of Transatlantic Titans, Manny Schoenhuber sits down with Arnold Servo, Managing Partner at Rödl USA, overseeing the firm's Birmingham, Houston and Denver offices. Arnold arrived from Augsburg on a one-year scholarship, was one thousand percent certain he would go home, and is still here more than two decades later with an American wife, American kids, and an American life.
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00:00 Welcome to Transatlantic Titans
00:50 One year in Ohio that turned into a lifetime
02:30 Landing at a German firm in Atlanta by accident
03:20 From knowing nothing to managing three offices
05:30 One country, a continent's worth of cultures 07:10 Why advising European companies still feels like home
09:15 Inside Rödl & Partner and the transatlantic bridge model
11:20 When European companies should make the first call
12:40 Mailbox companies to billion-dollar plants
14:50 Competing on expertise instead of size
16:50 Why tax and legal must stay separate in the US
18:20 Engineering specs versus value, the selling gap
20:20 The deceiving market and the China analogy
22:00 Easy to open a company, easy to get it wrong
23:30 The single biggest reason European companies fail
25:20 "You are more expensive than my lawyer in Munich"
28:40 How the landscape shifted, capital, tariffs, uncertainty 31:10 How to prepare before you enter the market
32:30 The Delaware myth and how state tax really works
35:00 Negotiated incentives and what counties will offer
37:15 Sales tax is not VAT
38:40 No income tax states and the tax haven myth
40:30 Corporation, LLC or LP, and the double tax treaty question
43:40 A Turkish solar manufacturer's greenfield success story
45:20 Why 95 percent of his clients ultimately succeed
46:50 THE CORE FOUR
51:30 RAPID FIRE
52:10 Culture shock and the can do attitude
54:30 Why there is no single American culture
55:40 The Wayne Gretzky line Arnold lives by
56:20 Final advice, accept that you will need help
____________________
𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗔𝗥𝗡𝗢𝗟𝗗
🔗 LinkedIn: linkedin.com/in/arnoldservo
📧 Email: [email protected]

𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬
🎥 YouTube: / @mannyschoenhuber
🌐 Website: https://mannyschoenhuber.com/
🔗 LinkedIn: / mannyschoenhuber
📸 Instagram: / mannyschoenhuber
📧 Email: [email protected]
📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533

👍 𝗟𝗜𝗞𝗘 - if you enjoy this content
🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America

#transatlantictitans #mannyschoenhuber

⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

What happens when a German manufacturer sends one of its own to Houston to turn around a struggling US subsidiary? Stefan Nitbaur, Head of Finance at the GEDA Group, spent nearly a year on the ground in Texas doing exactly that. What he learned changed how the entire company approaches the American market.
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0:00 Why the German playbook would have failed in America
0:45 Welcome to Transatlantic Titans
1:20 Meet Stefan Nitbaur and the GEDA Group
2:00 From ladder lifts to 1,200 foot elevators
2:30 Sent to Houston to turn the subsidiary around
3:30 A completely different animal: US business up close
5:30 Why you cannot import your philosophy
7:15 How the US subsidiary performs today
8:30 Building trust with distributors and dealers
9:30 Why Americans will not wait for service
11:40 Four years from restructuring to results
13:00 Hiring, retention, and surviving unprofitable years
14:00 Inside the Houston operation
15:40 In the US market, bigger is better
18:30 Tariffs, revenue share, and 55 percent growth
21:20 Why distributors instead of selling direct
23:30 One pricing strategy for the entire world
25:00 Handing the keys to American management
30:20 100 percent UL certified and why it matters
32:20 The mistakes European companies keep making
34:30 Core Four: Biggest challenges in the US
35:50 Core Four: Lessons learned
37:15 Core Four: Future outlook
38:15 Core Four: Success factors
39:10 Rapid Fire: This or That
41:15 Partnerships that set the foundation
42:30 Culture shock and first impressions
43:40 Trust, relationship, quality
46:50 AI, digitalization, and GEDA Central
49:40 What he loves about doing business in America
50:40 How to connect with Stefan
51:00 His motto and what excites him now
52:20 Closing thoughts
____________________
𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗦𝗧𝗘𝗙𝗔𝗡
🌐 🔗 LinkedIn: https://www.linkedin.com/in/stefan-nitbaur-9a9048219/
📧 Email: [email protected]

𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬
🎥 YouTube: https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ
🌐 Website: https://mannyschoenhuber.com/
🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/
📸 Instagram: https://www.instagram.com/mannyschoenhuber/
📧 Email: [email protected]
📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533

👍 𝗟𝗜𝗞𝗘 - if you enjoy this content
🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America

#transatlantictitans #mannyschoenhuber

⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

In this episode of Transatlantic Titans, Thomas Rechtien and Manny Schoenhuber get into what actually separates the European companies that scale in America from the ones that quietly go home after three years. Thomas argues that most owners fix the wrong thing first. They arrive, they hire salespeople, they push for revenue, and they never build the structure underneath it.
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00:00 Meet Thomas Rechtien
01:00 From banking apprenticeship to twenty years in steel
02:00 Why the US: the push and the pull
04:00 Chicago to Houston and the scale of America
05:00 Turning around a struggling US operation
06:00 Running the show as president and CEO
09:00 Why a local presence changes everything for US customers
11:00 The Salzgitter brand as a door opener
12:00 Selling on quality when you cannot win on price
13:00 Lead times, buffer stock, and closing the service gap
15:00 How local should you be? The spectrum explained
18:00 Leaving Salzgitter and building his own practice
19:00 His grandfather's carpentry shop: an expensive job, not a system
20:00 The operating system: decision rights and the functional seat chart
23:00 Who he works with: Mittelstand companies from five to fifty million
24:00 Buying a US company instead of building from scratch
27:00 Coaching judgment instead of checklists
28:00 The mistakes: service culture and product-market mismatch
31:00 Consolidation, private equity, and the compressed speed of business
34:00 Legal pitfalls: employee handbooks, contracts, company setup
36:00 The take it or leave it myth with big OEMs
39:00 Success story: a Chicago steel service center doubles revenue
41:00 What still holds European companies back
42:00 The Core Four
48:00 Rapid Fire: This or That
49:00 Culture shock, distance, and doing business in person
52:00 Dale Carnegie and favorite US cities
53:00 How to connect with Thomas
55:00 Final takeaway
____________________
𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗧𝗛𝗢𝗠𝗔𝗦
🌐 Website: https://www.rechtienconsult.com/

🔗 LinkedIn: https://www.linkedin.com/in/thomas-rechtien/

𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬
🎥 YouTube: https://www.youtube.com/@MannySchoenhuber
🌐 Website: https://mannyschoenhuber.com/
🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/
📸 Instagram: https://www.instagram.com/mannyschoenhuber/
📧 Email: [email protected]
📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533

👍 𝗟𝗜𝗞𝗘 - if you enjoy this content
🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America

⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

In this episode of TRANSATLANTIC TITANS, host Manny Schoenhuber sits down with Annette van der Feltz, intercultural communication coach and consultant, founder of Dutch American Connection and The American Culture Code.
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00:00 Welcome to TRANSATLANTIC TITANS
00:45 From the Netherlands to New York: Annette’s story
02:30 The two kinds of expats and why only one group thrives
04:20 Dutch American Connection and The American Culture Code
05:00 Why US culture is the most underestimated market entry risk
07:30 Are Americans fake? Enthusiasm as a business signal
09:20 Time is money: why the American clock runs faster
10:50 Sell me this pen: how pitching works in the US
13:30 Where intercultural support fits into a market entry plan
15:20 How American history shaped American law and personal freedom
20:30 When companies finally call, and what it has already cost them
22:20 The CEO dinner that ended a VP of Sales relationship
25:20 The title change that unlocked a US acquisition
26:50 Status symbols, cars and hierarchy in American business
28:30 How the transatlantic zeitgeist has shifted since 2007
32:00 Making the business case for intercultural investment
34:30 Local hires versus sending someone from European headquarters
38:00 Oktoberfest, King’s Day and cultural exchange in both directions
41:30 Do not rush the tulip fields: relationship time is business time
44:00 A success story: building the best of both cultures
49:50 The Core Four: challenges, lessons, outlook and success factors
58:20 Rapid Fire
01:02:00 Culture shocks and Americanized habits
01:06:30 What American companies can learn from Europe
01:09:40 How to connect with Annette
01:10:40 Fail forward: first attempt in learning
____________________
𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗔𝗡𝗡𝗘𝗧𝗧𝗘
🔗 LinkedIn: https://www.linkedin.com/in/annette-van-der-feltz/
🌐 Website: https://www.dutchamericanconnection.com/
🌐 Website: https://www.theamericanculturecode.com/

𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬
🎥 YouTube: https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ
🌐 Website: https://mannyschoenhuber.com/
🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/
📸 Instagram: https://www.instagram.com/mannyschoenhuber/
📧 Email: [email protected]
📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533

👍 𝗟𝗜𝗞𝗘 - if you enjoy this content
🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America

⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

What does it take for a European company to make it big in America? In this episode of Transatlantic Titans, host Manny Schoenhuber sits down with Melf Lorenzen, CEO of DWT US, to trace his journey from a dairy farm in Northern Germany to leading a renewable energy service company of 380 employees headquartered in Houston, Texas.

Melf shares why the American market rewards talent over pedigree, how failure became his best teacher, and what European founders often get wrong about branding, hiring, and compensation when they enter the US. The conversation also digs into the future of wind and solar in America, the energy rivalry between the US and China, how AI is reshaping the workforce, and the leadership principles behind building high performing teams.
____________________
00:00 Introduction to Transatlantic Titans
01:12 Growing Up on a Farm in Germany
04:04 Education and Early Career Choices
09:31 Journey to the United States
10:50 Reflections on Personal Growth
13:26 Leadership Style and Mentorship
15:54 Cultural Differences in Business
22:41 The Importance of Failure in Business
28:26 The American Dream and Global Talent
39:59 Tough Love and Personal Development
41:04 Transitioning to Renewable Energy
45:15 DWT's Mission and Growth
49:06 Renewable Energy Landscape in the US
55:12 Global Energy Rivalry: US vs. China
01:00:44 Europe's Energy Future
01:10:11 Community and Career Opportunities in Energy
01:21:17 Embracing Change and Optimism
01:21:39 Leadership in Times of Change
01:24:50 The Role of AI and Robotics in Industry
01:30:27 Understanding Personal Traits for Effective Leadership
01:35:15 Challenges in the US Market
01:41:32 Lessons Learned from Market Entry
01:49:15 Future Outlook for the Energy Sector
01:51:14 Success Factors for European Companies in the US
01:59:18 The Importance of Positive Leadership
01:59:57 Cultural Perspectives on Sports
02:03:01 The Journey of a Sports Enthusiast
02:05:48 Comparing Soccer and American Football
02:09:09 Principles of Success
02:12:11 Support for Underdogs in Sports
02:15:58 The Value of Networking and Skills
02:19:08 Cultural Differences in Business
02:21:49 Personal Reflections and Life Lessons
02:24:52 Encouragement to Take Risks
____________________
𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗠𝗘𝗟𝗙
🔗 LinkedIn: https://www.linkedin.com/in/melf-lorenzen-7677a966/

𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬
🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ
🌐 Website: https://mannyschoenhuber.com/
🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/
📸 Instagram: https://www.instagram.com/mannyschoenhuber/
📧 Email: [email protected]

👍 𝗟𝗜𝗞𝗘 - if you enjoy this content
🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America

#transatlantictitans #mannyschoenhuber

⚠️ Disclaimer:
This video is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

A perfect product will not win you the US market. That is the hard lesson many European companies learn too late.

In episode 8, Tobias Borawski shares his insights on navigating the US market as a European executive, emphasizing relationship building, cultural differences, and strategic growth in Florida and beyond.

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00:00 Introduction to Transatlantic Titans

02:15 Tobias Borowski's Journey to the US

05:07 Professional Endeavors in the US

08:43 Florida's Business Environment

11:01 Incentives for Businesses in Florida

14:00 Geographic Journey of German Executives in the US

17:07 Competitive Advantages in the US Market

19:29 Cultural Differences in Business Practices

25:10 Challenges for European Companies Entering the US Market

34:01 Hiring Strategies for US Market Entry

38:24 Investment in Human Resources

41:43 Flexibility and Adaptability in Business

42:27 Cultural Differences in Mobility

43:46 Challenges in the U.S. Market

48:04 Lessons Learned from Experience

50:05 Future Outlook for Business

52:08 The Role of AI and Robotics

54:09 Success Factors for European Companies

57:29 Importance of Partnerships

59:43 Cultural Shocks and Surprises

01:03:10 Positive Aspects of American Life

01:05:17 Cultural Misunderstandings

01:07:06 American Business Environment

01:10:29 Combining Cultures for Success

01:12:11 Advice for Future Entrepreneurs

____________________
𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗧𝗢𝗕𝗜𝗔𝗦
🔗 LinkedIn: https://www.linkedin.com/in/tobias-borawski-34048715/

𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬
🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ
🌐 Website: https://mannyschoenhuber.com/
🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/
📸 Instagram: https://www.instagram.com/mannyschoenhuber/
📧 Email: [email protected]

📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1

👍 𝗟𝗜𝗞𝗘 - if you enjoy this content
🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America

#transatlantictitans #mannyschoenhuber

⚠️ Disclaimer:
This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Going solo in the USA is a major risk. To successfully scale, European businesses need a culturally embedded, localized support system.

This deep dive about chapter 5 of Mastering Market Entry: USA, highlights how to build a team that shields your business from operational pitfalls.

____________________

• 00:00 - Introduction: The $2 million European manufacturing mistake
• 02:00 - The importance of foundational US infrastructure
• 03:16 - Sequential hiring of the Core Four: lawyer, CPA, banker, insurance broker
• 06:20 - The football analogy: goalkeepers and defenders in US business
• 08:00 - The support system behind lone entrepreneurs
• 09:08 - The cost of DIY legal and operational setup
• 11:52 - The significance of culturally embedded US professionals
• 14:00 - Bridging European and American business mindsets
• 15:12 - The Core Four: their roles and hiring order
• 16:15 - Differences in US common law vs. European civil law
• 17:11 - The "freedom of contract" and its operational implications
• 18:27 - The US legal system as a unique American institution
• 20:28 - Risks of relying on European legal and insurance structures
• 32:52 - The optimal strategy: a hybrid, layered insurance approach
• 44:00 - The pitfalls of DIY legal contracts and the risk of enforceability issues
• 45:12 - Pricing US services into product costs
• 46:20 - Case study: the $2 million contract loss due to overlooked legal clauses
• 48:19 - The value of bespoke legal structures versus cheap boilerplate
• 50:23 - The core team's role in strategic expansion
• 51:28 - The cultural paradox: assimilation versus fortified separation
• 52:25 - Final reflection: Building a biosphere or truly integrating?

____________________

𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬
🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ
🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/
📸 Instagram: https://www.instagram.com/mannyschoenhuber/
📧 Email: [email protected]

📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1

👍 𝗟𝗜𝗞𝗘 - if you enjoy this content
🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America

⚠️ Disclaimer:
This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Is the American Dream still the ultimate goal for European businesses, or is it a "Wild West" of hidden risks?

In Episode 7 of Transatlantic Titans, we sit down with Erin McKelvey to discuss the brutal reality of cracking the US market. From navigating massive cultural shifts to leveraging economic incentives in Texas, Erin shares the blueprint for European companies looking to scale across the pond.
____________________
00:00 Introduction to Erin McKelvey
01:58 Erin's Journey from the Pacific Northwest to Texas
03:19 The Influence of European Culture on Aaron's Life
07:25 Transitioning to the European American Chamber of Commerce
10:19 The Role of the European American Chamber of Commerce
15:15 Cultural and Language Barriers in Business
18:57 Services Offered by the EACC to European Companies
22:33 Understanding the U.S. Market for European Companies
26:04 The Appeal of the U.S. Market for European Entrepreneurs
27:23 Strategies for Cracking the U.S. Market
34:59 Misconceptions About Doing Business in the U.S.
39:27 Cultural Differences in Communication
40:21 Evolution of the Business Landscape
42:40 The Impact of COVID-19 on Expat Life
44:41 Navigating Opportunities and Risks in Texas
46:53 Understanding Economic Development Incentives
49:29 Challenges for European Companies in the US
53:13 Advice for Entering the US Market
55:24 Future Trends for European Businesses
59:37 Success Factors for European Companies
01:04:14 Cultural Insights and Personal Reflections
____________________
𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗘𝗥𝗜𝗡
🔗 LinkedIn: https://www.linkedin.com/in/erinkmckelvey/
📧 Email: [email protected]

𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬
🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ
🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/
📸 Instagram: https://www.instagram.com/mannyschoenhuber/
📧 Email: [email protected]

📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1

👍 𝗟𝗜𝗞𝗘 - if you enjoy this content
🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America

#transatlantictitans #mannyschoenhuber

⚠️ Disclaimer:
This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Is there a "perfect" moment to take your business across the Atlantic?

In this deep dive about chapter 4 of Mastering Market Entry: USA, we debunk the myth of the "seamless entry" and look at the cold, hard mechanics of timing.

Arriving in the U.S. too early can burn your capital; arriving too late can cost you your intellectual property. We break down how to read environmental signals and build a financial runway that survives the reality of the American market.

Don't leave your U.S. expansion to chance. Learn how to time your entry with precision and protect your investment.

____________________

• 00:00 The Illusion of Timing
• 08:02 The Arrogance of Arriving Too Late
• 15:21 The Terrifying Too Late Trap: Patents
• 22:27 Environmental Signals for Market Entry
• 33:00 The Tension Between Cultural Expectation and Financial Reality

____________________

𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬
🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ
🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/
📸 Instagram: https://www.instagram.com/mannyschoenhuber/
📧 Email: [email protected]

📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1

👍 𝗟𝗜𝗞𝗘 - if you enjoy this content
🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America

⚠️ Disclaimer:
This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

Are you paralyzed by the fear of U.S. litigation or confused by the American approach to bankruptcy?

This conversation about Chapter 3 of Mastering Market Entry: USA delves into the psychological, cultural, and financial roadblocks that European businesses face when entering the U.S. market. We explore the fear of litigation and why the U.S. legal system isn't just a hurdle—it’s an arena where you can build leverage.

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• 00:00 The Psychological Roadblocks of International Business
• 09:40 The Perception of Bankruptcy
• 18:17 The U.S. Legal System as an Arena for Leverage
• 24:11 Understanding American Consumer Psychology and Pricing Strategy
• 30:31 Civil Code vs. Common Law: Legal Philosophies and Systems
• 36:16 Pillar 2: Contracts - Building Custom Armor

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𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬
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📧 Email: [email protected]

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👍 𝗟𝗜𝗞𝗘 - if you enjoy this content
🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America

⚠️ Disclaimer:
This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.