We sat down with Jessica Abouzeid, Head of Marketing (Middle East, Turkey & Africa) at EssilorLuxottica and Jennifer Petrie, Industry Lead at Sitecore to discuss her career journey, the challenges she has faced as a marketer, why personalization and customization is a must for customers with a digital-first mindset, and the marketing and digital trends that are emerging in 2023.

We sat down with Jessica Abouzeid, Head of Marketing (Middle East, Turkey &amp; Africa) at EssilorLuxottica and Jennifer Petrie, Industry Lead at Sitecore to discuss her career journey, the challenges she has faced as a marketer, why personalization and customization is a must for customers with a digital-first mindset, and the marketing and digital trends that are emerging in 2023.

Transcending the Vision Care Industry with Technology

The CX4CA podcast is one of a few podcasts that focusses on talking about Customer Experience and Digital Transformation in the emerging economies. We aim to bring guests from across all industries and brands to talk about their experiences with Customer Experience across the Middle East, Africa and India. In each episode, we will aim to extract real-world examples as well as touch on anectodes related to specific industries based on the guest. CX4CA translates to 'Customer Experience 4 Competitive Advantage' and we hope to empower our listeners with the experience of our guest speakers in the hope to help marketers and digital teams build better customer experiences.

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Transcending the Vision Care Industry with Technology

Transcending the Vision Care Industry with Technology