Going from invisible to investible was a technique that is close to reflex for Mitch Russo. His first take on the business world was how to make his high band profitable. He had to bump on walls but eventually got there and charged a single gig at $500 a night. From here he learned the lesson of discipline for himself and his team as well as performing at top quality. Later in his career, Mitch founded the Invisible Organization, a company that helps brick and mortar businesses transform into virtual enterprises. Mitch shares his funny experiences as a startup business owner and inspiring stories of helping business owners and writing his first book.