Are you frustrated with your ABM efforts despite creating quality content and promotion? As B2B marketers, we often get carried away with creating generic, one-size-fits-all content that fails to connect with our target audience on a personal level. 

That's where the power of personalized podcasting comes in, driving stronger relationships, better engagement, and more sales.

Our special guest Jim Gilkey, an experienced Senior Account Executive at Terminus and host of Account Based Beverages, joins us to discuss how to build genuine relationships in the B2B marketing landscape, leverage the potential of podcasting in amplifying your account-based marketing initiatives, and avoid the trap of superficial personalization. Learn the critical factors for measuring the success of your podcasting efforts in tandem with your ABM strategies and prepare for the next wave of B2B podcasting with innovative content styles.

Listen in for:

👫 5:03-6:02 Why building genuine relationships is essential in the B2B marketing landscape.

🛠️ 09:28 - 13:40 Building your ABM strategy begins with investing in your community

🌟 15:39 - 20:32 We've entered a new era of marketing initiatives.

💡21:24 - 24:35 Your ABM strategy is a marathon, not a sprint. Trust the process, measure what you can

🧩 28:49 - 31:38 Get started. Perfecting your ABM strategy comes from testing and learning from your initiatives

Connect with Jim:

https://www.linkedin.com/in/jgilkey/