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A community is nice. But a cult brand? That’s devotion. In this class, I show you why brands should build cults, not communities — and how to actually do it. I walk you through the 10 steps that turn casual followers into true believers. The kind who don’t just engage… they evangelize.

I break down how cult brands are built through meaning, not marketing — through beliefs, symbols, rituals, and a shared sense of belonging that makes people say, “This is my place.”

This is about identity, emotion, and the power of connection that sticks — long after algorithms change.

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