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If you're tired of the constant back-and-forth between sales and marketing, and you want to establish a clear definition of a qualified lead for your facility and property management business, this episode is for you. 

In it, host Javier Lozano Jr. shares the importance of defining what a qualified lead means for your company, and how to set clear parameters to ensure that sales and marketing are working towards the same goals. 

You'll learn how to create a lead scoring system, what key metrics to consider, and how to use this information to improve the efficiency and effectiveness of your marketing efforts. 

Don't let confusion and misalignment hold your company back – tune in to this episode of the Facility Management Marketing Podcast to get the tools you need to succeed.