In this episode, Dave talks about how to take your Frustrating Annoying Killing you Everyday sales process and transform it into a Fun Rewarding Easy and Engaging sales process.

Here is the transcript:

Hi there, everyone and welcome to another edition of this 60-second sales show. I am Dave Lorenzo, I'm your host and I'm the guy who helps you close more deals fast and helps you create lifelong relationships that not only add value to your clients, but also help you get home on time for dinner every single night.

Today, we are talking about how to transform your sales process from a fake sales process into a free sales process. That's right, we're going to take your sales process and transform it from being frustrating, annoying, and killing you each and every single day. That's fake into a free process. Something that's fun, rewarding, engaging, and educational. I'm Dave Lorenzo and this process was developed not only to help you, but I'm a convert of my own system. This process is something that developed out of necessity. This process is, there's 5 real key elements to this process and there are 5 deadly sins, 5 mistakes I was making, and that's why I develop this process to help myself.

My mission is to help transform your fake sales process just like my process was fake into a free sales process, 1 that you will embrace and enjoy every single day. Let me run down those 5 deadly sins that I was committing and hopefully help you transform your sales process from 1 that is frustrating, annoying, and killing you everyday into a 1 that is fun, rewarding, engaging, and educational. The first deadly sin that sales professionals make that entrepreneurs, that business leaders make, all the time is they give up control of the sales process, they give up control of the sales process, they're like a sailboat on the ocean just drifting at the mercy of the tide.

You have the ability to control how much you make and when you make it, and you have the ability to control what you do with your life. Being able to sell, being a fantastic sales professional, being an entrepreneur who can sell, being a business leader who can help people for compensation because that's what selling is it's helping people for compensation, being able to do that gives you control of your life. I'll tell you my story, I'll tell you why this was so important to me in the hopes that will resonate with you.

For my entire career, I did things the way you're doing them right now, I knocked on doors, I tried to help people. Most of them didn't want the help I could provide. They give me knocking on a hundred doors and getting 99 no's, but I lived for that 1 yes because I thought every time somebody rejects me I'm getting closer to a yes. My friends, that is a horrible way to go through life but that's what I did. I did it really, really well. The first business that I built from scratch, from zero was a hotel, it was a startup and that hotel did $5 million a year an annual revenue by the time I was finished and I recruited our corporate accounts myself.

I was the general manager, I was on the road recruiting those accounts. The second business I built was a corporate housing brand for a large hospitality company. You may have heard of the Marriott Organization, I worked for them and I built their execu-stay brand in New York City, I took that from nothing to $50 million a year in 3 years and I did it by knocking on doors and convincing people to come and work with us. Imagine, 100 opportunities 99 no's. I knocked down every door I could at a sales team of 12, they knocked down every door they could.

Then the third time I did this was a consulting company, the consulting company based in Manhattan did no business when I started, took them to over $200 million a year in annual revenue, knocked down doors the whole time and I'll tell you my friends that is a painful ...