Can you transform your local business in 90 days or less? In this episode of the Local Marketing Lab, Amber Martinez, Brand President and Operating Partner at JEM Wellness Brands, reveals how she’s done just that throughout her 25-year career in the fitness-wellness industry. She unpacks powerful strategies to transform your local business through grassroots marketing, community engagement, and innovative partnerships.

Here are some topics discussed in the episode around transforming your local business:

• Consistent messaging across multiple marketing channels
• Humanizing your brand through social media and community engagement
• Low-cost, high-impact local marketing tactics for immediate implementation
• Turn existing customers into powerful brand advocates
• Techniques for building strategic local business partnerships

Resources

• Connect with Amber Martinez on LinkedIn.
• Learn more about JEM Wellness Brands.
• Find a Crunch fitness location near you.
• Watch the episode with Allison Rand from YouFit Gyms.

Other shout-outs

• Jamie Esslinger and Emily Gentry on the JEM Wellness marketing team.
• Whole Foods for great community involvement and local partnership.