"A well-structured content calendar is your secret weapon in higher ed marketing."

I recently had the pleasure of hosting Rita Winthrop, a talented Freelance Copywriter and former Assistant Director of Undergraduate Admissions at Salve Regina University, on the latest episode of the Education Marketing Leader podcast.

Rita's extensive experience in higher education and content creation made her the perfect fit to discuss establishing a successful content strategy via a structured content calendar.

Rita spent 7-8 years working in admissions and marketing communications at the university.

After transitioning to College Board and Element 451, Rita ventured into freelance content creation, focusing on higher-ed tech companies, amongst others.

I hired Rita as a contractor for Hannon Hill, where her exceptional content creation skills have been a great addition to our content marketing efforts.

Key Insights from the episode:

Importance of a Content Calendar:

• Planning Ahead: Rita emphasized the need for a structured content calendar to stay relevant and track performance.
• Data-Driven Adjustments: Reviewing past data helps refine strategies and ensure content remains impactful.

Understanding Academic Seasons:

• Admissions and Enrollment: Tailoring content to key academic seasons ensures effectiveness.
• Personalized Communication: Hyper-personalized content resonates well with prospective students, especially through text messaging.

Balancing Stakeholders:

• Cross-Department Collaboration: Regular meetings and shared calendars keep all stakeholders aligned.
• Utilizing Tools: Rita recommends using tools like Google Calendar to maintain a shared content calendar.

Final Advice:

• Start Small: Begin with a few key pieces of content each month and build out gradually.
• Leverage Community: Collaborate with colleagues to share ideas and best practices.

Get in Touch with Rita:

• LinkedIn: Rita Winthrop
• Email: [email protected]

Tune in to the full episode for more insights.

If you enjoyed this episode, please leave a review and share your thoughts.

Your feedback helps me improve and reach more highly educated marketing professionals.

Until next time. ✌️