Turning a challenge into a service line - how accountancy firms can take their digital transformation lessons and turn them into new service lines - and why this might be more crucial than you think.Ryan Pearcy shares his journey from a small firm to leading digital transformation teams, discussing the major hurdles firms face, the importance of AI, and the shift from compliance to assurance. The conversation covers the need for a strategic approach, the critical role of communities and collaboration, and the intrinsic link between internal and external digital initiatives. Learn what steps firms can take to stay ahead and why digital transformation is set to become the cornerstone of future success in accounting.00:00 Introduction to Digital Transformation00:02 Challenges in Implementing AI and Digital Transformation00:40 The Evolution of Compliance in Accounting00:58 Career Journey and Building Digital Transformation Departments03:47 The Art of Digital Transformation05:06 Balancing Risk and Growth in Digital Services07:49 The Future of AI in Accounting12:33 Steps for Firms to Embrace Digital Transformation20:38 The Importance of Collaboration and Niching24:27 Practical Steps to Start Digital Transformation26:15 Conclusion and Final Thoughts