The Sales Craft Podcast with Joe Dalton

Transformation is about making a strategy work effectively with Paul Cotton


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In this conversation, Joe Dalton and Paul Cotton discuss the intricacies of business transformation, emphasizing the importance of aligning people with a clear strategy. He draws parallels between military leadership and corporate management, highlighting the need for clarity, collaboration, and a compelling vision. The discussion also touches on the challenges posed by AI in the workplace, the significance of corporate culture, and the necessity for leaders to navigate change effectively. Throughout the conversation, Cotton shares insights on overcoming blind spots in organizations and the value of learning from mistakes to foster innovation and engagement.


Joe Dalton

Sales expert

Breakthrough Brands

Sales Craft

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The Sales Craft Podcast with Joe DaltonBy Joe Dalton

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