Dr. Joan Ifland has dedicated over two decades of her life to food addiction research. In this episode, she discusses how processed food addiction starts, how and why it affects people differently, and how the research has proven, without question, the validity of its powerful grip on millions of people around the world. She's the founder of www.foodaddictionintensive.com, www.foodaddictionresources.com, and www.foodaddictionbooks.com  Dr. Ifland is the author of Sugars and Flours: How They Make Us Crazy, Sick and Fat, and What To Do About It and she's the co-author and co-editor of the comprehensive text-book, Processed Food Addiction: Foundations, Assessment, and Recovery published by CRC Press