In this solo episode, Sara Sheehan offers a message on unlocking the power of customized change management training, a strategic investment for CEOs. Success hinges on the ability to effectively manage business change, so investing in a private, customized version of a Mastering Change Management course is a key step for leadership teams. Sara breaks down all the ways in which customized training is an essential part of a successful transformation and details exactly how a private course would work.

There are six reasons, explained by Sara, on why a change management course is so essential for CEOS navigating complex projects. One, it is tailored specifically to suit the company investing in it. Two, it enhances leadership alignment and capability. Three, it builds organizational capacity for change, even in this era of constant disruption. Fourth, it speeds up change adoption and reduces employee resistance. Five, it’s scalable for long-term growth. And sixth, it cultivates a stronger organizational culture.

What does such a customized course look like? How is it built? Sara breaks it down into steps: 1. Initial consultation, 2. Customized content development, 3. Interactive workshops, and 4. Ongoing support. In navigating complex projects, change, and business transformation, there’s no greater toolkit to invest in than a carefully-tailored course designed to keep the leadership and team on track and engaged while key growth happens. Sara makes a compelling case for using this long-term strategy to achieve a business advantage.

About Sara Sheehan: 

Sara’s professional career includes working with leaders in Fortune 100 companies and top-tier firms. She offers expert change management strategies to help businesses navigate complex transformations. Through her 25+ years of experience, she supports executives in developing change capability, in developing more leaders at more levels of the organization, and in creating high-performing teams. Sara’s knowledge spans change, organization design and effectiveness, talent development, training, marketing, business building, and business development.

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Resources discussed in this episode:

• Sara Sheehan Calendly

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Contact Sara Sheehan | Sara Sheehan Consulting:

• SaraWSheehan.com
• Sara Sheehan on LinkedIn
• Meet with Sara

Sara Sheehan’s guest in this episode is R.T. Custer, co-founder and CEO of Vortic Watch Company and Colorado Watch Company. R.T. transforms antique American pocket watches into one-of-a-kind wrist watches through Vortic Watch Company, and with Colorado Watch Company, will be building the most American-made watches at scale available today. Sara talks with R.T. about how he identified his calling in converting pocket watches, surviving a crippling lawsuit early in his entrepreneurship, loyal customers, and where he’s headed next. 

R.T. discusses launching on Kickstarter and shipping watches to customers a year and a half later. Vortic scaled from shipping 100 watches to 200, and R.T. realized due to how the restoration of antique pocket watches works, he would face a maximum capacity of roughly 400 watches a year. This led to the formation of his Colorado Watch Company brand to address the ability to create quality American-made watches at scale. He and Sara talk about sourcing the antique watches, the market for wrist watches, and the triumph of surviving the 2017 lawsuit that he calls the hardest thing he’s ever done.

The lessons R.T. has learned from his entrepreneurial ventures are many and varied. He shares how he learned that people want to invest in momentum and how he realized that momentum and being the visionary for his company can only come from him. Sara learns about R.T.’s Angel investing, plans for the Colorado Watch Company scaling, why R.T. feels such a connection to military service, and the intricacies of antique pocket watches. This episode is a fascinating glimpse into a very niche entrepreneurial venture that is being scaled through an additional brand without sacrificing the original vision. Sara takes listeners deep into R.T.’s inspirational journey. 

About R.T. Custer:

R.T. Custer is a multi-passionate entrepreneur, speaker, and guide supporting founders through community, connection, and mentorship. As the CEO of Vortic Watch Company, the Chief Revenue Officer of Carter & Custer Agency, and the co-host of Fast Foundations Mastermind, he knows what it takes to build a successful business and drive impact. He wholeheartedly believes that you can live a life of wealth and freedom when you’re not afraid to take risks, and he uses his platform to empower founders to step into their worth.

R.T. is also deeply passionate about his work as an Angel Investor and Advisor in consumer product companies through his video podcast, “Products Worth Talking About”. He is a sought-after speaker and podcast guest, especially after launching a 2nd YouTube show called “Custer & Wolfe, Building a Watch Company” with his business partner, Tyler Wolfe, to document everything that goes into building an American manufacturing company. R.T. has proven that it is possible to enjoy life to the fullest while building wealth, and he wants to share everything he’s learned so that you can enjoy the same freedom.

Most importantly, R.T. is a partner to Lindsay Roselle and the father of two boys, Sawyer and Wesley. They live in Fort Collins, Colorado, where they run their collective 5 businesses, chase their kids and two dogs around, and spend their (minimal) free time golfing, working out, drinking whiskey, and hanging out with friends and family. 

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Contact Sara Sheehan | Sara Sheehan Consulting:

• SaraWSheehan.com
• Sara Sheehan on LinkedIn
• Meet with Sara

Contact R.T. Custer | Vortic Watch Company / Colorado Watch Company:

• Vortic Website: VorticWatches.com
• Colorado Website: ColoradoWatchCompany.com
• R.T. Custer: Website: RTCuster.com
• LinkedIn: RTCuster
• Instagram: @rtcuster

Sara Sheehan’s guest in this episode is Dr. Kerriann Greenhalgh, CEO and Chief Science Officer of KeriCure Medical. Kerriann shares the story of how she fell in love with chemistry and came to a place where she developed her own wound barrier and infection care skin spray, KeriCure. KeriCure is a revolutionary medical product and contains a nanopolymer technology that Kerriann worked to develop for topical wound care. Sara learns the history of its development and how Kerriann is using her knowledge and KeriCure to change the lives of children, adults, and pets everywhere. 

When Kerriann discovered she had a natural aptitude for and enjoyment of chemistry, she obtained her PhD working in a lab focused on a nanoparticle, nanopolymer drug delivery system. While the lab focused on internal applications, Keriann focused on topical usage, and KeriCure was born. KeriCure spray is an acrylate polymer, which means it has the same elasticity and stretch as skin. It works to seal wounds, scrapes and rashes while disinfecting, reducing pain, and keeping bacterial infection at bay while the wound heals. 

Sara and Kerriann discuss the varied use cases for KeriCure, from kids to sporting events to military packs, and explore both how portable the spray is and how easy it is to use. The difficulties inherent in FDA approval, marketing, online sales, and everything else entrepreneurs face are part of Kerriann’s story as well. She talks about expansion, creating a prescription-strength formula of KeriCure, as well as a pet and animal formula and what her plans are for the future of her creation. This is a fascinating look into a woman-led and created business that has a profoundly helpful impact on everyday lives.  

About Dr. Kerriann Greenhalgh: 

Dr. Kerriann Greenhalgh is a wife, mom and the inventor behind KeriCure Medical’s technology. Dr. Greenhalgh received her Bachelor’s in biochemistry and a PhD in organic chemistry from the University of South Florida. She was an initial member of MiMedx Inc. (later MiMedx Group) as lead of R&D and product development, and successfully submitted the company’s first 510k to the FDA for a collagen surgical mesh. Her experiences working on projects at the FDA, Homeland Security, US Army Medical Research Center, and with industry leaders, including Battelle and Constellation, have given her the insights on how to successfully develop and launch critical need products. She has been an invited reviewer for multiple NIH grant review panels, scientific journals, and is an established author and contributor to many medical and scientific journals and publications. Dr. Greenhalgh has over half a dozen patents, including many for the KeriCure technology, and is a frequent keynote and guest speaker at symposiums and conferences. Dr. Greenhalgh brings unique expertise to KeriCure as the CEO and Chief Science Officer and has dedicated her life to bringing safe, natural, and effective skin and wound care products to the world.

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Contact Sara Sheehan | Sara Sheehan Consulting:

• SaraWSheehan.com
• Sara Sheehan on LinkedIn
• Meet with Sara

Contact Dr. Kerriann Greenhalgh:

• Website: KeriCureMedical.com
• Store: KeriCure.com
• LinkedIn: kerriann-greenhalgh-548b7813

Sara Sheehan’s guest in this episode is Laura Patterson, Co-Founder and President of VisionEdge Marketing and author of “Fast-Track Your Business”. Sara and Laura discuss what prompted her to write her latest book and the themes it addresses. Laura delves into what customer-centric means to her and why it’s key to growth strategies. From software that assists companies in finding individualized success measures to what she’s learned from mistakes in business, Laura provides an insightful look into how she built her success. 

One of the driving themes of Laura’s book, and her career, is the idea of being customer-centric. She uses a term called “the circle of traction” to illustrate how to create a customer and then find ways to keep them and grow their value. She and Laura talk about eliminating random acts to focus on deliberate, customer-centric approaches to business instead. 

Laura shares where to source insights and data for clients, and marketing software platforms that she recommends. She weaves her customer-centric approach into all the questions that drive research; by focusing on what the customer needs, the data sourced will drive growth that is specifically tailored to creating and sustaining customers. Laura asks ‘How do we help our people grow’ when contemplating future choices in order to maintain focus on investing in people. The lessons she’s learned and advice she has to share are invaluable for any business looking to grow and foster greater customer success.  

About Laura Patterson: 

No newcomer to customer-centricity and its accelerators (performance management and operational excellence), Laura’s passion for customer-centricity, as the definitive growth engine, started at Motorola in the ‘90s. During her corporate career, she’s held the roles of director of customer marketing and brand strategy, customer relationship manager, customer marketing initiative lead, and customer loyalty architect.

Laura is an award-winning author. Her fourth book is Fast-Track Your Business: A Customer-Centric Approach to Accelerate Growth. She has won 12 thought leadership awards including Most Powerful Thought Leaders to Follow. Laura holds numerous marketing certifications and received a patent for her performance management software. She is also a peer-reviewed researcher and is a trusted advisor to CXOs and board members.

Growth is in her DNA. As president and co-founder of VisionEdge Marketing, Laura has helped grow 250+ companies worldwide and of all sizes. Most of her customers have been in the B2B space in these industries: technology, cybersecurity, financial services, manufacturing software, and medical devices/bioscience.

Laura is a medal-winning triathlete and brings high energy to everything she does. She lives in Austin, TX where she is Mom to Riley, a toy Aussie. She is a superfan of hummingbirds and maintains a garden to attract them. She keeps her Zen with Yoga and reenergizes with a long run.

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Contact Sara Sheehan | Sara Sheehan Consulting:

• SaraWSheehan.com
• Sara Sheehan on LinkedIn
• Meet with Sara

Contact Laura Patterson:

• Website: VisionEdgeMarketing.com
• LinkedIn: LauraPattersonVEM
• Book: “Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth” by Laura Patterson

Sara Sheehan’s guest in this episode is Samuel Hale, the CEO and Co-Founder of Nurish’d. Sam discusses the evolution of Nurish’d, a digital health and nutrition platform that connects users with registered dietitians and personalized meal planning, assisted by AI. Sam tells Sara about his career journey and how he originally launched as a ready-to-eat meal prep company before transitioning into Nurish’d. Sam shares how his platform now optimizes meal plans that align with users’ health profiles, dietary preferences, and wellness goals. 

Sam’s entrepreneurial path demonstrates a strategic pivot from food production to healthtech innovation. His proprietary AI system automates dietary recommendations while preserving the key human element of dietitian-led consultations. His leadership in this nutrition-as-a-service model has helped expand Nurish’d from Canada into the U.S., especially in states leveraging the 1115 Medicaid waiver for medically tailored meals. 

Sam’s mission is the idea that “if we eat well, we feel well.” The food as medicine movement is supported through Nurish’d, offering evidence-based nutrition plans to manage chronic illnesses such as diabetes, hypertension, and kidney disease. The platform also partners with insurance providers and telehealth integration, delivering meals and virtual care to users with covered conditions. Sam tells Sara his future goals are to expand Nurish’d’s role in preventive health, supporting food-insecure populations, and collaborating with benefits providers to make healthy eating accessible at scale. 

About Samuel Hale: 

In a world where diet often dictates our health, Sam Hale believes in a holistic approach, where wellness is about a sustainable lifestyle that fosters individual health and well-being. He is driven by the vision to transform our relationship with food, seeing it not just as sustenance but as a tool for longevity, illness prevention, and overall well-being.

This belief led Sam to establish Nurish'd, a platform partnering users with registered dietitians and leveraging AI to integrate personalized nutrition seamlessly into our daily lives by connecting users to healthy meals that best fit their lifestyles and goals. If we eat well, we feel well.

Through innovation and commitment, we can harness the ability to improve our health profiles, enhancing our well-being. Sam strives to create a ripple effect of health awareness, empowering individuals and organizations to make informed choices toward a healthier future. 

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Contact Sara Sheehan | Sara Sheehan Consulting:

• SaraWSheehan.com
• Sara Sheehan on LinkedIn
• Meet with Sara

Contact Samuel Hale:

• Website: Nurishd.io
• LinkedIn: Samuel-Hale-94539779

Sara Sheehan’s guest in this episode is the president and founder of Frame of Mind Coaching and Journal Engine Software, Kim Ades. Kim uses journal-based coaching in her direct coaching style with clients; she tells Sara exactly what that is and how she came to develop it. Following a life-altering divorce, Kim’s focus became helping others build emotional resilience to thrive despite challenges. She and Sara discuss how introspection and writing can reframe experiences, and how that shift can impact client success. 

Kim founded Frame of Mind Coaching to empower people to focus on their thought patterns instead of external behaviours. She developed a unique journaling software to facilitate a journaling-based coaching method that helps her reflect on client writing to aid in uncovering their limiting beliefs. Through this method, Kim finds she can go past typical performance metrics to target the root of thought processes. It’s in this way that sustainable growth and emotional intelligence are unlocked.

Sara and Kim talk about the value of self-awareness and emotional clarity. This especially applies to entrepreneurs and executives who are under constant pressure. Kim’s unique coaching philosophy highlights the idea that success is truly driven by mindset more than circumstances. Kim is a pivotal voice in the world of leadership development and personal transformation. She has a proven track record in helping clients overcome adversity, and she openly shares her philosophy and insights with Sara. 

About Kim Ades: 

Kim Ades, MBA, is a serial entrepreneur who, after a decade running a simulation-based assessment firm, sold her company and briefly worked for a local coaching company. She left after 8 months, believing she could offer better coaching. Kim felt the prevailing coaching model was flawed, intuitively realizing that driven leaders needed to understand the link between their thoughts and outcomes rather than being “held accountable.”

In 2004, Kim founded Frame of Mind Coaching®, focusing on helping leaders maximize their potential and live fulfilling lives. She also created the Frame of Mind Coaching® Certification program to teach leaders effective coaching techniques. 

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Resources mentioned in this episode:

• Great Leaders are Great Coaches course

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Contact Sara Sheehan | Sara Sheehan Consulting:

• SaraWSheehan.com
• Sara Sheehan on LinkedIn
• Meet with Sara

Contact Kim Ades:

• Website: FrameOfMindCoaching.com
• Website: JournalEngine.com
• Email: [email protected]
• LinkedIn
• Instagram: @coachkimades

Sara Sheehan’s guest in this episode is AI Strategist, Digital Transformation Leader, and founder of AIboration, Nicole Hilgenkamp. Nicole discusses AI and how it is more than just an IT function; it is a transformative force in business. The new role of Chief AI Officer reflects the cross-functional nature of AI and Nicole explains why dedicated leadership is required to integrate AI across entire organizations. Ensuring that it is embraced to ensure a future-ready company is essential. 

Nicole shares strategies for AI integration and recommendations on how to stay updated on AI developments through focused newsletters, by joining communities, and through experimenting with tools like Perplexity. She advocates for leaders to champion AI from the top down so a culture where employees are encouraged to use AI safely and creatively is fostered. Mindset shifts are key to using AI in the promotion of self-awareness and personal growth.  

Sara and Nicole look ahead to agentic AI, which are AI systems capable of decision-making and functioning as digital team members. Such systems will change the structure of organizations and put humans in charge of overseeing AI agents in customer service or sales roles. Nicole advises that everyone upskill to avoid being left behind, and urges the adoption of AI now, being mindful of bias and data protection, and committing to lifelong learning. 

About Nicole Hilgenkamp:

Nicole is a digital transformation leader with the world's largest companies, where she leads enterprise scale AI and digital transformation across global operations. She is also the founder of AIboration, an AI consulting firm that helps businesses implement generative AI.

Nicole is an optimist who believes people and technology can work better together. With a background in sociology, she has always been fascinated by how people group, interact, and adapt—whether in organizations, markets, or digital spaces.

Her work revolves around structuring chaos—helping businesses use technology to improve processes, enhance collaboration, and drive results. Nicole sees patterns in people, systems, and data, making sense of complexity and turning it into strategy.

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Resources mentioned in this episode:

• “The AI-Driven Leader: Harnessing AI to Make Faster, Smarter, Decisions” by Geoff Woods’
• The Neuron newsletter

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Contact Sara Sheehan | Sara Sheehan Consulting:

• SaraWSheehan.com
• Sara Sheehan on LinkedIn
• Meet with Sara

Contact Nicole Hilgenkamp:

• Email: [email protected]
• LinkedIn

Sara Sheehan’s guest in this episode is Chris Brown, Partner and CTO of Wow Remote Teams, a connection service for companies in need of virtual professional employees. Chris explains the benefits of staffing from Latin America and discusses his company’s vetting and recruitment processes with Sara. Chris believes in the positive impact nearshore staffing creates for businesses and explores how it impacts the local economy for the better.

Chris breaks down Wow Remote Teams’ sourcing process for Sara. He details the questions asked of the employers, such as what skill level and type of person they’re looking for, as well as what budget they have. While the company maintains a huge database of talent, it also turns to an outbound model and works in larger hiring networks, like LinkedIn. The process is thorough and considers many factors vital to company success.  

Sara and Chris discuss creating a team culture despite every team being remote, the truly borderless global talent economy, how the prevalence of internet connections benefits everyone, and how AI and AI positions drive the market. Chris highlights how communication with remote employees differs from those in the office, but stresses how an open company culture combats the differences and facilitates flow. Chris sheds a light on how nearshore and remote services are very much the future for a lot of staffing needs.

About Chris Brown:

With 20 years of software development, business automation, and digital marketing expertise, Chris Brown proudly serves as the Partner & CTO of Wow Remote Teams. He has helped cultivate a rich technology roadmap that powers the Wow Remote recruitment processes to streamline and optimize staffing operations, guaranteeing efficiency and precision in candidate selection.

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Resources mentioned in this episode:

• Goldbelly

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Contact Sara Sheehan | Sara Sheehan Consulting:

• SaraWSheehan.com
• Sara Sheehan on LinkedIn
• Meet with Sara

Contact Chris Brown:

• Website: WowRemoteTeams.com
• LinkedIn

Sara Sheehan’s guest in this episode is Dr. Danny Brassell, a highly sought-after speaker, trainer, coach, and author. Danny has spoken to over 3500 audiences worldwide and authored 19 books. He talks to Sara about his latest book, “Leadership Begins with Motivation” and the life journey which has brought him to his current position. Danny believes in education and his mission is to infuse joy back into education in the workplace. 

Danny shares a summary of his career path going back 30 years where he started as a journalist before becoming a teacher, then a professor. He credits becoming a Christian and beginning a public speaking business on the side to avoid bankruptcy for propelling him to his present success. Danny explains how strategy and storytelling form the backbone of the company, The Well-Crafted Story Workshop, which he co-founded with Coach Jimmy Hays Nelson.  

Sara and Danny dive into why a well-told story is the foundation of a great speech, what shaped a client’s journey from complete inexperience to a daily audience of 6000 people, and how to find the heart of the story being told. Danny tells three powerful stories from his book, “Leadership Begins with Motivation” and emphasizes the impact the right tale can have upon an audience. Danny praises the greatness of reading, touching on the reading engagement program he runs, and stresses that adults need to be modelling good reading for children. The episode is engaging and upbeat, driven by the positivity and motivation of Danny Brassell.   

About Danny Brassell:

For nearly three decades, Dr. Danny Brassell has served as an educational advisor to students ranging from preschoolers to rocket scientists. While he has held a variety of titles and worked with leaders from a variety of fields and disciplines, Danny has always considered himself first and foremost a teacher.

A recognized authority on leadership development, motivation and communication skills, Danny has been honored consistently for his strategic intellect and practical solutions. Audiences rave about Danny’s ability to deliver meaningful and memorable messages that are applicable for individuals within all levels of organizations. A gregarious, sought-after author, speaker and business consultant, Danny is characterized by friends, colleagues and clients as one of the most insightful, powerful and compassionate individuals in business today. Thousands, from small business owners to corporate executives, have enjoyed his energetic, interactive and informative presentations.

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Resources mentioned in this episode:

• “A Game of Thrones” by George R. R. Martin
• “Living with a SEAL” by Jesse Itzler
• “The Great Gatsby” by F. Scott Fitzgerald
• “The Unselected Journals of Emma M. Lion” by Beth Brower

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Contact Sara Sheehan | Sara Sheehan Consulting:

• SaraWSheehan.com
• Sara Sheehan on LinkedIn
• Meet with Sara

Contact Danny Brassell:

• Website: FreeStoryGuide.com
• Website: DannyBrassell.com
• Book: “Leadership Begins with Motivation” by Dr. Danny Brassell
• LinkedIn
• YouTube

Sara Sheehan’s guest this episode is Noah Healy, the founder of Coordisc, who joins Sara to discuss his work in market design and game theory. Noah, who has a background in nuclear engineering and software development, developed a new system called Coordinated Discovery Markets (CDMs). He explains what the technology aims to do in regards to creating efficient marketplaces. His system, inspired by mathematical problem-solving, allows markets to function with much less data processing compared to traditional financial markets, and he illustrates how this makes transactions more efficient and transparent.

Noah shares the challenges he faced in bringing his innovation to market. He has been involved in a lengthy patent process, which has included legal battles with the U.S. Patent Office. Bureaucratic pushback forced him to take his case to a federal court. But despite the setbacks, he talks about how he is actively working on projects in Sweden and Kenya, exploring how his technology could be applied in emerging markets like bamboo trading and carbon credits. 

Sara and Noah explore how he envisions his technology revolutionizing global markets, significantly boosting economic wealth, and finding applications in agriculture, commodities, and resource extraction. His goal is to establish new marketplaces that leverage CDMs to create more stable and fair pricing mechanisms. Noah also touched on artificial intelligence and automation, broader implications of such advances. His conversation with Sara emphasizes that technology is reshaping industries in ways that challenge traditional beliefs and that embracing these shifts carefully is key to sustainable progress.

About Noah Healy:

When Noah looks at the common thread that runs through all of his professional experiences, it is clear that he loves to combine mathematics with technology to produce game-changing solutions. His inspiration came from his formal education, work experience and the breakthrough innovations developed by Alan Turing (and Frege and Church before him). Turing imagined machines with amazing computational power and ultimately brought them to life. His innovations tipped the scales of WWII and set the stage for the information revolution – of which Noah is an active part.

Early in his career, Noah used computational mathematics and software development capabilities to develop automations that boosted internal productivity, drove client efficiencies and improved regulatory compliance. Most recently he founded Coordisc and developed CDM, a technology product that has the potential to completely reorder the global financial system. CDM establishes a better exchange market for commodities by conducting all trades at market-clearing prices with radically improved price discovery, lower total cost of transactions and the elimination of hedging needs. Only a fraction of current tradeflow can get this product off the ground and prove its power. From there, CDM can be scaled rapidly.

It is not lost on Noah that he has an enormous responsibility to produce algorithmic technology products that drive results, but also protect ethics and morality. One does not need to look beyond recent financial crises or their Facebook feeds to see that our rush for more powerful technology has eroded our civic, political, cultural and societal systems. He views himself as an “algorithmist with a conscience” and uses tools such as game theory to design products ethically. 

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Contact Sara Sheehan | Sara Sheehan Consulting:

• SaraWSheehan.com
• Sara Sheehan on LinkedIn
• Meet with Sara

Noah Healy | Coordisc:

• Website: coordisc.com
• LinkedIn