How does a simple idea between school friends grow into a globally recognized sustainable brand? In this episode, Emilio Rimini, co-founder of The Green Company, shares his entrepreneurial journey, sharing how passion and purpose drove his business from humble beginnings to international success.

Emilio reflects on the critical lessons he’s learned—from balancing budget control with driving progress to listening closely to customers to refine his vision. He also talks about the pivotal role of his first hire and how surrounding himself with the right people has been instrumental in the company’s growth.

Whether you’re an aspiring entrepreneur or simply curious about the journey behind a thriving sustainable brand, Emilio’s story is packed with actionable insights and inspiration to help you take the first step toward your goals.