As media budgets grow and fulfillment models face heightened scrutiny, yesterday's Amazon strategy must evolve at the dynamic pace of this evolving marketplace.    In this talk, you'll hear from the ever-gregarious: Mark Power, CEO of Podean - a global Amazon agency and marketplace consultancy - author of Amazon for CMOs, and former MD of IPG's Amazon Centre of Excellence.   Learn how Podean advises brands to rethink their Amazon strategy by breaking components of the marketplace down to first principles and obtaining empowerment from the C-Suite.

   Topics we'll cover:

• How brands should think about building Amazon teams in their company
• Best practices for media planning on Amazon and other retailers
• Whether a brand should be a vendor, seller, or hybrid model
• What traditional media agencies have gotten wrong in their approach to clients
• The steps brands need to take to grow profitably over the long term.