Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast. 

In this episode, I speak with Alisha Lyndon, the CEO of Momentum ITSMA. Alisha explains how her company uses the power of podcasting to grow their business and foster a genuine connection with their audience and existing clients. 

Whether you're considering starting a podcast or looking to improve your existing one, Alisha's insights today will help you bridge the gap to meaningful growth.

 We discuss: 

• Strategies for creating derivative content from podcast episodes
• Integration of podcasting into broader business activities
• The importance of creating intentional, client-focused content