On this episode, Carol Livingston interviews Wade Tetsuka, CPA and Kate Coffey-Bacon from US Transactions Corporation (USTP). Wade, a former CPA turned entrepreneur, unfolds his fascinating transition from the medical device industry to founding USTP, a trailblazer in creating versatile payment solutions integrated with Microsoft Dynamics Business Central. Meanwhile, Kate sheds light on the transformative UST Education initiative, offering over 200 free webinars annually that are rich in content across finance, leadership, marketing, and business strategy, earning valuable CPE and CAE credits along the way.

Discover how USTP leverages its nimble size to bring exceptional service and cutting-edge innovations to the Microsoft Business Central ecosystem, positioning itself as a standout entity in the competitive payment processing market. Through real-world examples, we explore how USTP adeptly navigates complex payment scenarios for clients like multinational auto parts manufacturers and government contractors. Learn about USTP's creative marketing approaches and strategic collaborations with Microsoft partners that enhance their visibility and adaptability.

Embark on a journey to becoming a "category of one" with USTPay's unparalleled offerings that set it apart from the competition. Wade and Kate delve into the power of choice and superior service as USTP combines its payment solutions with educational initiatives, fostering a community of thought leaders. Be inspired by their commitment to swift response times and community involvement, including their work with Northern Virginia Community College. Join us for this engaging conversation as we explore the dynamic impact USTP is making in the payment processing industry and within the Microsoft community.