Integrated Revenue and Retention

Transforming Business Requirements into Functional Requirements and Business Outcomes


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As the pace of digital transformation and business requirements climb upward, so do the challenges of controlling and managing high levels of effectiveness and efficiency without incurring cost and delays. Critical to this challenge is the digital experience gap and risk that exist between business requirements and outcomes.

The gap and risk control help to determine the efficiency, effectiveness, and desired outcomes of a company. Business requirements and outcomes therefore needs to be totally aligned in order for it to work seamlessly with the operating systems and processes, not just working in silos with the separate processes and data. Hence the need to fully understand the capacity and opportunities of business requirements, outcomes, and its dynamic process operations.

The dynamic process operation provides context for business requirements and information requirements to function and be transformed into business outcomes. It is expedient that all processes of the system should work together as the sum of all the requirements for all the capabilities and outcomes of the business. However, some processes contribute to capabilities positively, while some negatively, and some nothing at all. Hence the need for Integrated technology solutions that span all the processes be used to aggregate and integrate business requirements with functional, technical, and informational requirements.

The integrated operating system requirements are driven and evaluated by a digital twin key performance indicator for effectiveness and efficiency. A digital twin technology with the help of a story formula and integration strategy is therefore used to transform and transfer the initial business requirements into functional and informational requirements, while eliminating negative traits of processes and in turn positively contributing to the desired business outcomes, customer experience, and returns on investment.

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Integrated Revenue and RetentionBy John Osarenren