Stories are how humans connect. From folklore to fairy tales, throughout our history stories have always been a crucial way of adding meaning to life. Storytelling is often overlooked in business, but it can be used to create a powerful culture, as well as to enhance customer buy in. In this episode of The AMBITION Podcast, the co-founder and director of The Storytellers, Alison Esse, illustrates how her organisation has successfully transformed many well-known businesses through stories.