Business Innovators

Transforming Collectibles with Market-Based Pricing with Josh Luber (Founder and CEO, ghostwrite)


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The collectibles market is rapidly evolving, and the way we value these items is shifting right along with it. 

In this episode, we explore how market-based pricing is transforming collectibles from nostalgic items to serious assets. I’m joined by Josh Luber, co-founder of both StockX and Fanatics Collectibles, and a trailblazer in turning collectibles into high-value assets. 

We dive into his path from building StockX into a powerhouse resale marketplace, to helping launch Fanatics Collectibles and its innovative approach to trading cards, to his latest project, ghostwrite. Josh shares insights on market-based pricing, the influence of timing and culture on collecting, and his strategies for creating value in an evolving market. 

Don’t miss his journey, his ideas, and what he sees for the future of collectibles. Tune in now!

Specifically, this episode highlights the following themes:

  • How market-based pricing is reshaping collectibles
  • The journey of building StockX and Fanatics Collectibles
  • The creation of ghostwrite and the future of collectibles

Link from this episode:

  • Get to know more about Josh Luber: https://www.linkedin.com/in/joshluber
  • Learn more about ghostwrite: http://www.ghostwrite.com
  • Follow Josh Luber on Instagram: https://www.instagram.com/joshluber
  • Follow ghostwrite on Instagram: https://www.instagram.com/_ghostwrite_
  • Get to know more about Robert Tuchman: https://www.linkedin.com/in/roberttuchman

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Business InnovatorsBy Robert Tuchman