July 03, 2025

Transforming Family Dynamics with Emotional Insight with Greg, Sharon, and Sam Mischio

48 minutes

Unlock the transformative power of emotional intelligence by exploring the unique dynamics of blending family and business life with the Mischio family. As the driving force behind the digital marketing agency Winbound, founder and CEO Greg Mischio opens up about his journey of welcoming his son Sam into the business as a Customer Success Manager. With his wife Sharon, a former teacher-turned-parent coach, acting as an unofficial advisor, listeners will gain insights into how curiosity and communication are key to navigating the complexities of family-run enterprises.

The Mischios' candid reflections reveal how emotional intelligence has been pivotal for overcoming both tactical and strategic challenges in growing Winbound. Influenced by leaders like Daniel Goleman, Gary Vaynerchuk, Brene Brown, and Richard Rohr, Greg talks about his initial hesitations and how Sharon’s guidance has enriched family business discussions. Sam shares his firsthand perspective on his father's transformation and the importance of soft skills in effectively managing their business, emphasizing the role of empathy and vulnerability in fostering healthy personal and professional relationships.

Join us as we explore generational understanding and the evolving workplace values that shape today’s business landscape. Sam discusses the shifts in workplace expectations that younger generations bring, and how balancing traditional work ethics with modern adaptability is crucial. Through storytelling and curiosity, this episode offers listeners valuable lessons on creating harmonious working environments, whether in family-operated businesses or larger organizations. Engage with us, and let these insights help cultivate more emotionally intelligent relationships in all facets of life.

Connect with Greg:

Connect with Greg on LinkedIn

Connect with Sharon:

Connect with Sharon on LinkedIn

Connect with Sam:

Connect with Sam on LinkedIn

Learn more about Parent Partner Coaching:

https://parentpartnercoaching.com/

Learn more about Winbound:

https://winbound.com/

Greg’s Bio:

Greg Mischio is the Founder and CEO of Winbound. Greg launched Winbound in 2014 to help small marketing teams struggling to produce the content that it takes to market effectively in today’s digital world. Winbound has evolved its model since those early days to mirror the sales process, effectively helping companies use content to create a “Digital Twin” of their sales team. They focus specifically on b2b manufacturing companies.

Sharon’s Bio:

Sharon Mischio is a certified parent coach, seasoned public school teacher, former professional nanny and proud mom of two adult kids. Sharon was also an only-child caregiver to her parents for over 10 years. These combined experiences led to her decision to become a certified parent coach. Now, as founder of Parent Partner Coaching, Sharon is a trusted listening partner to parents who want to bridge the gap from where they currently are to where they want to be. She offers a non-judgmental listening ear, sprinkled with sage advice about the reasons kids behave the way they do – along with steps parents can take to build connection and calm the chaos in their home and in their minds.

Sam’s Bio:

Sam is the Customer Success Manager for Winbound. As Customer Success Manager, Sam plays an integral role in client communication, analytics management, and sales and marketing alignment. A Marketing major and a December 2018 graduate of Carthage College, Sam has been a part of the Winbound team for the last 18 months. Prior to joining spend 3.5 years working for the Headquarters of Pi Sigma Epsilon Sales, Marketing, and Management Fraternity, and a Direct Marketer at Power Home Remodeling.

Connect with Dr. Donna:

LinkedIn | https://www.drdonnamarino.com/

Learn more about Dr. Donna’s Executive Coaching: