Richard Walsh is joined by Devon Gonzales to explore his journey from personal trainer to a six-figure business owner with Strive 11. They discuss the limitations of standard training certifications and the importance of building a strong referral system. Devon shares the evolution of the Strive 11 business model, emphasizing client feedback and industry differentiation. The conversation covers future franchise plans, core values, and the vetting process for potential franchisees. They highlight the importance of balancing systems and people management, creating vibrant gym environments, and gamifying fitness. Richard and Devon conclude with insights on entrepreneurship and the Strive 11 community.

(0:00) Introduction to the episode and guest Devon Gonzales

(0:27) Devon's background and transition to six-figure personal training business

(3:03) Richard's personal training certification and realization of its limitations

(5:52) Building a referral system and launching Strive gym concept

(9:23) Development and evolution of the Strive 11 business model

(15:04) Adapting to client feedback and differentiating in the fitness industry

(17:24) Future plans and strategic vision for Strive 11 franchises

(21:08) Core values and vetting process for franchisees

(22:13) Balancing systems, people management, and the power of in-person meetings

(27:27) Ensuring franchisee commitment and realistic expectations

(30:02) Role of franchisors and attracting the right business owners

(33:47) Program consistency and creating vibrant gym environments

(39:40) Building community and workout partnerships at Strive 11

(42:16) Overview of the Strive 11 workout program and gamifying fitness

(47:42) Measuring progress and balancing passion with business

(50:10) Final thoughts on entrepreneurship and learning more about Strive 11

(53:01) Conclusion and thanks