In this episode of Founders, Future, host Ammar Elm speaks with Mark Field, founder and director of Prof Consulting Group—an award-winning food consultancy revolutionizing the FMCG (Fast-Moving Consumer Goods) industry. With over 30 years of leadership experience in food manufacturing and retail, Mark shares how Prof is helping brands grow through a data-driven, sustainability-focused approach. From navigating shifting consumer demands to building a global growth strategy, this conversation is packed with insights for anyone in food, retail, or innovation.