From the mythical age to the modern era, leaders have longed for a “crystal ball view” into what’s coming next. However, planning for the future always involves the inherent element of uncertainty. As 2020 exemplified, it is impossible to predict how events will play out with 100% accuracy. So, how can executives "future-proof" their company to be prepared for any future? In today's episode, Mackenzie Caudill (Strategy Director, INTO Agency) introduces the concept of "predictors" versus "optimizers", and talks about how balancing the two is critical to future-proofing any organization.