73% of all customers say that experience is an important factor in their purchasing decisions, behind price and quality (Deloitte). More than two-thirds of companies today compete on the basis of customer experience (Gartner). Today, experience optimization should be at the top of every executive's "to-do" list - yet, the majority of companies still fall short. In today's podcast, Mackenzie outlines why experience is so critical and the keys to crafting an experience that converts.