Many companies try to achieve their sales goals by being universally relevant. Does that work? Is it even possible? 
In today's episode, Mackenzie talks about how target audiences are like buried treasure. Every company has them, and the ones who do the work to uncover and understand them will reap the benefits - from improved return-on-investment to higher conversion rates.

Many companies try to achieve their sales goals by being universally relevant. Does that work? Is it even possible? In today's episode, Mackenzie talks about how target audiences are like buried treasure. Every company has them, and the ones who do the work to uncover and understand them will reap the benefits - from improved return-on-investment to higher conversion rates.

Many companies try to achieve their sales goals by being universally relevant. Does that work? Is it even possible?&nbsp;
In today's episode, Mackenzie talks about how target audiences are like buried treasure. Every company has them, and the ones who do the work to uncover and understand them will reap the benefits - from improved return-on-investment to higher conversion rates.&nbsp;

Transforming Goals Into Growth with Target Audiences

Business growth tactics unpacked in 10 minutes or less. In each episode, host Mackenzie Caudill (Director, Brand and Experience Strategy at INTO Agency) shares a tactic, tool, or tip to help businesses of any kind turn their aspirational goals into actual growth. Mackenzie's consulting career in New York City and across the US has spanned a diverse scope of clients - from Fortune 100 companies to eCommerce start-ups. She works closely with executives to clarify business goals and develop deep customer insights that increase conversions and brand performance.

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Transforming Goals Into Growth with Target Audiences

Transforming Goals Into Growth with Target Audiences