Product in Healthtech

Transforming Health Tech Go-to-Market: How Bonfire Analytics Drives Sales Efficiency


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Guest Information
  • Jaya Pokuri - Co-founder, Bonfire Analytics
  • Vinay Nagaraj - Co-founder, Bonfire Analytics
Key Topics Discussed
  • Healthcare data analytics and go-to-market strategy
  • Machine learning applications in health tech sales
  • Processing prescription claims and medical data
  • Moving beyond volume-driven provider targeting
  • Healthcare policy challenges and data access
Companies and Products Mentioned
  • Bonfire Analytics - Healthcare data analytics platform
  • Point Designs - Prosthetics device company (case study)
Key Statistics
  • 3x increase in sales efficiency for Point Designs
  • Founded Bonfire Analytics in late 2022
  • Target market: SMB to mid-market health tech companies
Resources
  • Bonfire Analytics Website: https://www.bonfireanalytics.com/
  • Using Provider Data to Sharpen Your GLP-1 GTM Strategy
  • Connect with guests on LinkedIn: Jaya Pokuri and Vinay Nagaraj

Product in Healthtech is community for healthtech product leaders, by product leaders. For more information, and to sign up for our free webinars, visit www.productinhealthtech.com.

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Product in HealthtechBy Chris Hoyd, Vynyl

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